Tianzhen (Evleen) Huang Primary Residence Visual Branding
Primary Residence Visual Branding is Iron Design Award winner in 2021 - 2022 Graphics, Illustration and Visual Communication Design Award Category.
Primary Residence Visual Branding

This is a visual identity design for a multidisciplinary brand that originally started as a typography exploration that connects the style of the Bauhaus Movement with abstract architectural forms. It explores the relationship between the human condition and the meaning of home in an age of isolation. As known, home is where everyone perform activities that are closest to the hearts. The red, blue, and yellow primary color scheme of Bauhaus inspired to name the project Primary Residence, a double entendre alluding to the style of this project and the messages behind it.

Primary Residence Visual Branding
Tianzhen (Evleen) Huang Primary Residence
Tianzhen (Evleen) Huang Visual Branding
Tianzhen (Evleen) Huang design
Tianzhen (Evleen) Huang design
Tianzhen (Evleen) Huang

Evleen Huang is a multidisciplinary designer based in New York. Her work spans across social media design, typography, branding, experiential design, and motion graphics design. She received her Bachelor’s degree in Graphic Design and Master’s degree in Motion Media from Savannah College of Art and Design. Currently works as a designer at an award-winning digital agency. She led social media design for Grow with Google and helped generate record-breaking engagements on Google’s Instagram account. Her notable clients include Google, Evolution Fresh, Coke Cola, among others.


A creative owner based in New York and enjoys more than storytelling and bringing ideas to life through design. The works span a variety of disciplines including digital social, typography, branding, event production, and motion media. The notable clients include Google, Evolution Fresh, Coke Cola, Coach, Estée Lauder, American Express, Macallan, among others. And also produces creative content for top American entertainment brands and some of the world's largest beauty brands.