Mohammadreza Eslamparast Shadlee Tetra Pak Juice Packaging
Shadlee Tetra Pak Juice Packaging is Silver Design Award winner in 2021 - 2022 Packaging Design Award Category.
Shadlee Tetra Pak Juice Packaging

Shadlee Juices are made in 8 fruit flavors. For example pineapple, mango, sour cherry and etc,. In a simple and small research, the design team found that what are the subjects which people, specially youths like more. So the project was started. The packages are designed with colorful and flat illustration. In each package there are some objects with many details, for instant there is a fantasy face with some nature element, like leaves and fruits or a musical instrument, sport or fashion stuff and etc,. The color of each package is related to the color of it's fruit or flavor.

Shadlee Tetra Pak Juice Packaging
Mohammadreza Eslamparast Shadlee
Mohammadreza Eslamparast Tetra Pak Juice Packaging
Mohammadreza Eslamparast design
Mohammadreza Eslamparast design
Mohammadreza Eslamparast

He is a graphic designer in Iran. He was born in 1977 in the north of Iran. He started his activity in this field in 2002 when he was a student. He currently works with companies as a lecturer, designer and packaging consultant. He has been an official member of the Iranian Graphic Designer's Society since 2011. In 2009, he set up his own studio in Tehran. It has won many awards in the packaging section "Basteha festival" in Iran, including the first place in the biennial of packaging in 2020 and 2022. His designs are generally modern and minimal. In most of his works, there is hand drawing, because of his ability to draw by hand, he often designs his own works and pays special attention to details.


In 1981 Shams group established their first plant, Sarouneh in Urmia to produce concentrates, purees and fruit juices. Shams group expanded their activities and the business entered the global markets. In 2001 Shadlee was born in Orum Narin plant (the third company of Shams group) to produce juices with different flavors and launched in 2005 in Tetra Prisma packaging. To carry out its mission, it uses organic fruits that are planted and harvested on farms without any crops, Pesticides and chemicals. Shadlee has an organic certification from the British Soil Association as well as the German Kiwa BCS. Production of organic fruit juices and concentrates in 2006. It also produces the first cocktail in Iran with popular flavors and now has a variety of juices, syrups and cocktails.