Shadlee Tetra Pak Juice Packaging by Mohammadreza Eslamparast

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DESIGN DETAILS
DESIGN NAME:
Shadlee

PRIMARY FUNCTION:
Tetra Pak Juice Packaging

INSPIRATION:
The main reason that inspired to design these juice packages in this different appearance was to make them distinct on shelves for getting attention of every generation. Most people like Cubism Style.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Most juice packages have designed with real pictures of fruits and related elements but they are different. They are drawn by hand in Cubism Style.

OPERATION / FLOW / INTERACTION:
Cubism style is attractive and pleasant for every generation. Also TETRA PAK Print is Flexography and it is limited, because of this Eslamparast Studio decided not to use gradients colors and use flat colors.

PROJECT DURATION AND LOCATION:
May - Jun 2020, Tehran, Iran

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
All fantasy faces, fruits and elements were doodled and drawn on paper, then they were scanned. After that they were illustrated by computer by Adobe Illustrator. In some cases they were edited several times.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Width 45 mm x Depth 45 mm x Height 130 mm

TAGS:
Juice, Teenagers, Colorful, Music Fans, Sports, joy, Flat Illustrations, Cubism Style, Fruits, Tetra Pak

RESEARCH ABSTRACT:
Before design, the design group researched about 2 weeks to see the concept and appearance of other packagings in markets to know and find their path. To be different and attractive, and because of the limitation of Flexography Print, they decided to design in Cubism style with flat colors.

CHALLENGE:
There were 3 hard part: 1.There were 8 flavors. Choosing 8 colors that show the flavors and not to be similar the other colors. 2. This kind of style has many details and managing them to have a good aspect was the second hard part. 3. The visual unity in all the flavors was important.

ADDED DATE:
2022-03-27 19:21:15

TEAM MEMBERS (3) :
Mohammadreza Eslamparast, Samyar Eslamparast and Soodabe Zomorodi.

IMAGE CREDITS:
All Images:
Photographer Samyar Eslamparast,
Illustrator Mohammadreza Eslamprast, 2020.

PATENTS/COPYRIGHTS:
Copyrights belong to Shadlee Juice Makers

Visit the following page to learn more: https://instagram.com/mohammadreza_eslamparas t?utm_medium=co
CLIENT/STUDIO/BRAND DETAILS
NAME:
SHADLEE Co., Ltd.

PROFILE:
In 1981 Shams group established their first plant, Sarouneh in Urmia to produce concentrates, purees and fruit juices. Shams group expanded their activities and the business entered the global markets. In 2001 Shadlee was born in Orum Narin plant (the third company of Shams group) to produce juices with different flavors and launched in 2005 in Tetra Prisma packaging. To carry out its mission, it uses organic fruits that are planted and harvested on farms without any crops, Pesticides and chemicals. Shadlee has an organic certification from the British Soil Association as well as the German Kiwa BCS. Production of organic fruit juices and concentrates in 2006. It also produces the first cocktail in Iran with popular flavors and now has a variety of juices, syrups and cocktails.

NOMINATION DETAILS

Shadlee Tetra Pak Juice Packaging by Mohammadreza Eslamparast is a Nominee in Packaging Design Category.

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AWARD DETAILS

Shadlee Tetra Pak Juice Packaging by Mohammadreza Eslamparast is Winner in Packaging Design Category, 2021 - 2022.



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