Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.

Nour is a freelance Art Director & Graphic Designer based in Dubai & Cairo. Before moving to Saudi Arabia Nour used to hold a senior designer position at Alep studio in Cairo & Istanbul. She graduated with highest honors from the German university in Cairo, where she studied graphic design. She moved to Berlin to finish her pre masters project in 2018. She specializes in both branding and art direction with particular interest in typography , editorial design , packaging and textile design.

Khedr Al Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adawya sang his name. Khedr Al Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.