Khedr El Attar Brand Identity by Nour Shourbagy

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DESIGN DETAILS
DESIGN NAME:
Khedr El Attar

PRIMARY FUNCTION:
Brand Identity

INSPIRATION:
Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in March 2020 in Cairo and finished in 2021

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
-

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2022-03-25 11:22:57

TEAM MEMBERS (1) :
Omnia Magdy Photographer

IMAGE CREDITS:
Nour Shourbagy, 2021.

Visit the following page to learn more: https://www.behance.net/gallery/137577317/Khe dr-El-Attar-Reb


CLIENT/STUDIO/BRAND DETAILS
NAME:
Khedr el Attar

PROFILE:
Khedr Al Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adawya sang his name. Khedr Al Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.



NOMINATION DETAILS

Khedr El Attar Brand Identity by Nour Shourbagy is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Khedr El Attar Brand Identity by Nour Shourbagy is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.



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COMMENTS
Giulia Esposito Comment #15734 on December 28, 2022, 3:05 am
It's an absolute pleasure to admire the outstanding creative vision of "Khedr El Attar" by this esteemed designer. This impressive design truly stands out from the crowd and displays great attention to detail. The use of colors, shapes and typography is simply remarkable. The Brand Identity is a perfect example of modern design work, with a great balance between aesthetics and functionality. It's a work of art that will definitely stand the test of time. Bravo to the designer behind this masterpiece! Congratulations Nour Shourbagy!

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