Khedr El Attar Brand Identity by Nour Shourbagy |
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| DESIGN NAME: Khedr El Attar PRIMARY FUNCTION: Brand Identity INSPIRATION: Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project started in March 2020 in Cairo and finished in 2021 FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: - SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2022-03-25 11:22:57 TEAM MEMBERS (1) : Omnia Magdy Photographer IMAGE CREDITS: Nour Shourbagy, 2021. |
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| Visit the following page to learn more: https://www.behance.net/gallery/13757731 |
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NAME: Khedr el Attar PROFILE: Khedr Al Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adawya sang his name. Khedr Al Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value. |
| AWARD DETAILS | |
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Khedr El Attar Brand Identity by Nour Shourbagy is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Nour Shourbagy. · Click here to register inorder to view the profile and other works by Nour Shourbagy. |
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