The rebranding design aims to refresh the look and feel of the young Greeninful and reposition it as a missionary brand that could echo with future generations. The visual system is designed to be engaging and community involved with bold colours and brush strokes. The colour choices are bright signifying hope and the images choices have to appear approachable and community focused. Shifted from a trading platform perspective, the design included the community building essence which is visually presented as collaborative raw handdrawn visuals that are flexible in usage.

Award-winning designer based in Hong Kong whose clients are from different countries. The fresh blood to the industry with strong concepts and precise sense towards the future of the ever-changing design industry. Michelle often finds unique perspectives in seeing, thus visualising the world with special thoughts and a strategic approach. She mainly draws inspiration from mother nature, observing human behaviour, culture and philosophy.

Greenin’ful is an eco-friendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger who is willing to start from little and explore different opportunities that haven’t been done locally. We have a strong hope that the community in Hong Kong will grow.