In order to respond to the rapidly-changing market environment and resonate with the new generation of young consumers, the design uses advanced AI technology to develop a virtual world for the brand. By scanning the product packaging, consumers can easily enter this virtual world and explore the brand. They can also earn rewards or DIY ideas through interactive games, eventually, these experiences will form data that brings more positive feedback to consumers, which forms an intimate relationship between the brand and consumers.

Pesign Design is the first organization winning the Pentawards Platinum prize in Greater China, moreover, we have won dozens of many internationally-famous design awards such as Pentawards, Reddot, iF, Topawards Asia ,etc. Pesign is one of the organizations for package design which have great international influence in the field.

Yili Group is ranked among the world’s most successful dairy companies and has been consecutively ranked No.1 in the Asian dairy industry in the past several years. It is the largest dairy company in China, offering the most comprehensive range of products. Yili is the only dairy enterprise in China that has met the standards for serving the Olympic Games and provided services to the 2008 Beijing Olympics Games. It is also the only dairy enterprise to have met the World Expo's standard and was the exclusive supplier of dairy products for the 2010 Shanghai World Expo.