Meiyitian Smart Packaging by Chong Peng |
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| DESIGN NAME: Meiyitian PRIMARY FUNCTION: Smart Packaging INSPIRATION: The core idea behind packaging design is to interact with consumers through new AI technologies. When consumers scan the packaging image, they can enter the virtual world created by the brand and started games or other activities,then strengthen the emotional link between the brand and consumers. UNIQUE PROPERTIES / PROJECT DESCRIPTION: By extracting the characteristics of the brand spokesperson, it designs the new 2D and 3D dolls, build up the brand IP. We have developed online interactive games and doll customization system. OPERATION / FLOW / INTERACTION: Consumers enter the virtual brand world by scanning the characters on the package through APP PROJECT DURATION AND LOCATION: The project started in August 2021 in China FITS BEST INTO CATEGORY: Packaging Design |
PRODUCTION / REALIZATION TECHNOLOGY: Mobile Internet AI technology SPECIFICATIONS / TECHNICAL PROPERTIES: Width65mmxDepth65mmx TAGS: Virtual brand world,Smart and connected,Brand IP design RESEARCH ABSTRACT: With the rising of the "meta-universe& CHALLENGE: In the new trend of "meta-universe& ADDED DATE: 2022-03-15 13:45:07 TEAM MEMBERS (5) : Project director：Susie Liu, Creative director：Chong Peng, Design: Pesign Team, and IMAGE CREDITS: Chong Peng, 2021. |
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NAME: Yili Group PROFILE: Yili Group is ranked among the world’s most successful dairy companies and has been consecutively ranked No.1 in the Asian dairy industry in the past several years. It is the largest dairy company in China, offering the most comprehensive range of products. Yili is the only dairy enterprise in China that has met the standards for serving the Olympic Games and provided services to the 2008 Beijing Olympics Games. It is also the only dairy enterprise to have met the World Expo's standard and was the exclusive supplier of dairy products for the 2010 Shanghai World Expo. |
| AWARD DETAILS | |
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Meiyitian Smart Packaging by Chong Peng is Winner in Packaging Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Chong Peng. · Click here to register inorder to view the profile and other works by Chong Peng. |
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