The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes. The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples.

NARGIZA USMANOVA Designer & Visual Artist Nargiza Usmanova is an award-winning visual artist and creative designer with an international career spanning more than 20 years. Based in Toronto, she specializes in Exhibit Design, Industrial & Lighting Design, Graphic Design, Illustration, and large-scale public art. She holds a diploma in Industrial & Graphic Design and has served in prominent roles such as Chief Designer and Art Director, contributing her expertise to multidisciplinary creative projects across the globe. Renowned for her innovative approach and exceptional imagination, Nargiza has authored numerous exposition projects, sculptural installations, and art-and-light works that merge artistic expression with functional, contemporary design. Her practice encompasses public spaces, interior environments, and exhibition settings, with a particular focus on lighting-based installations that transform urban landscapes and elevate the viewer’s experience. Nargiza’s creative portfolio includes interior and exterior projects, social and individual commissions, artistic and technological installations, and urban and avant-garde works. She draws inspiration from art and culture, modern architecture, history, and the evolving character of contemporary cities. Her hands-on approach and passion for integrating diverse materials and technologies allow her to craft immersive, dynamic environments. She has collaborated with the City of Toronto and participated in major cultural events and festivals, including Nuit Blanche Toronto (2022), DesignTO (2025), and the Toronto Art-Fall Festival (2019). Her large-scale installation, Global Vision, a monumental eye-shaped light sculpture presented at Nuit Blanche TO22, demonstrates her ability to animate city spaces through bold, avant-garde concepts. The work was later re-exhibited at the Cavalcade of Lights in Toronto’s Nathan Phillips Square, engaging thousands of visitors in the heart of the city. Her installations, exhibition designs, interior design projects, paintings, and wall art have been featured in Canada, the USA, Costa Rica, Italy, Germany, China, Belarus, Ukraine, Russia, Poland, Denmark, Kazakhstan, Uzbekistan, and Turkey. Nargiza continues to expand her artistic practice through public art initiatives, international collaborations, and exhibition design, contributing meaningful and visually compelling works to vibrant, growing cities worldwide.

TELS is a Trans-European Group of transport companies UK with 11 branch offices in the United Kingdom, Poland, the Czech Republic and CIS countries. With more than 800 employees worldwide, TELS provides a full range of international logistics services, including heavy haulage UK, and maintains a high level of competence and quality management.