Abstract Illustrations Branding Design Kit by Nargiza Usmanova |
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| DESIGN NAME: Abstract Illustrations PRIMARY FUNCTION: Branding Design Kit INSPIRATION: The inspiration to create individual illustrations for the annual branded kit was the long-term search for a unique abstract style. Were created 10 different formal compositions with smooth lines in contract palettes. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The main difference in the project is the creation of branded abstract illustrations for all promo products. All illustrations are hand-drawn in the gouache technique. Coloristic formal compositions in a minimalist linear style help products stand out from a number of other competitive examples. OPERATION / FLOW / INTERACTION: All promotional materials are used in the 11 corporate offices of the Tels Group in Europe. PROJECT DURATION AND LOCATION: The branding kit was created in 2019 for all needs in the 2020 year. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: In 2020, the transportation company TELS continued to develop its success, which is confirmed by a constant increase in the volume of services and the business expansion from the company’s own funds. The company also pays much attention to issues that are not directly related to business. These company’s activities and initiatives are highly evaluated by reputable organizations and found their reflection in a new set of promo products based on the abstract illustration made by Nargiza Usmanova. Such basic human values as Mind, Energy, Creativity, Feelings, Time, and Path, are visualized and featured on calendars, datebooks, notebooks, folders, bags, leaflets, and other promotional materials of the company. SPECIFICATIONS / TECHNICAL PROPERTIES: The wall calendar, databook, personal organizer, greeting card, paper and fabric bags, brochures, folder, notes, pen kit. TAGS: Illustration, Promo, Calendar, Stationery, Greeting card, Bag, Folder, Notes, Company style RESEARCH ABSTRACT: The analysis of marketing communications and products was carried out among the main competitors of the company. The transport business is quite dynamic and in order to break the usual standards, we decided to create individual images that would meet the aspirations of the company. All visual solutions had to cover all the necessary needs of the company in marketing and communications, starting from print and promo, website and office interior design. CHALLENGE: The hardest part of the project was challenging to rich the unique style of abstract illustrations for the annual company kit. 10 formal compositions personifying all 10 virtues and principles of the company. ADDED DATE: 2022-03-12 03:31:52 TEAM MEMBERS (2) : Illustrator and Graphic Designer - Nargiza Usmanova and IMAGE CREDITS: Illustrator and Graphic Designer - Nargiza Usmanova PATENTS/COPYRIGHTS: © Nargiza Usmanova © NUMZ Graphics |
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| Visit the following page to learn more: https://numzgraphics.com/portfolio/tels- |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: TELS Group PROFILE: TELS is a Trans-European Group of transport companies UK with 11 branch offices in the United Kingdom, Poland, the Czech Republic and CIS countries. With more than 800 employees worldwide, TELS provides a full range of international logistics services, including heavy haulage UK, and maintains a high level of competence and quality management. |
| AWARD DETAILS | |
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Abstract Illustrations Branding Design Kit by Nargiza Usmanova is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Nargiza Usmanova. · Click here to register inorder to view the profile and other works by Nargiza Usmanova. |
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