China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, "Incredible Nature, Amazing Heritage" which means animism perceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originality a top priority in this new brand image for G331.

Graduated from advertising College of Communication University of China D&AD, ADC member Creative Director, Institute of Visual Design and Education, Capital Normal University Beijing 2022 Official Design consultant team Beijing Design Society executive director unit Distinguished lecturer of Academy of Fine Arts, Tsinghua University, Central Academy of Fine Arts, Beijing Institute of Fashion Technology, Capital Normal University, Beijing Forestry University, Beijing Union University, Gengdan College, Beijing University of Technology So far, I have provided various design services of brand innovation or brand expansion for many global multinational enterprises active in the Chinese market. Our clients include: Beijing Winter Olympic Games, China National Railway Group, Shenzhen Metro Group, Guangzhou Metro Corporation, Heilongjiang Communications Investment Group, China Internet Conference, Huiyuan Group, Hanhou Group, CCTV, Ministry of Culture, Ministry of Foreign Affairs, Wanda Group, etc His works have won many awards, including the Red Dot Design Award in Germany, the Golden Award in GRAPHIS Yearbook in New York, the TDC Award in Tokyo, the Chaomont International Graphic Design Festival in France, the Brno Graphic Design Biennale in The Czech Republic, the Silver Award in Taipei Design Award, and the Bronze Award in Kan Tai-keung Design Award

China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.