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Gorgeous Frontier Highway City Promotion by Zhuang Li |
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| DESIGN DETAILS |
DESIGN NAME:
Gorgeous Frontier Highway
PRIMARY FUNCTION:
City Promotion
INSPIRATION:
The designerextractedthedesign elementsfrom geomorphology, vegetation and highway. These essential elements are assembled withdifferentfunctions, the semicircle represents geomorphology, the leaf represents vegetation, and the line represents highway. Thenatural culture andmodern elementsare gathered tointegratethe newest conceptsofG331. Designer found creative ways to present this energetic&fashionable highway, shows its distinctiveandlivelyculture.
UNIQUE PROPERTIES / PROJECT DESCRIPTION:
China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
OPERATION / FLOW / INTERACTION:
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PROJECT DURATION AND LOCATION:
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FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design
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PRODUCTION / REALIZATION TECHNOLOGY:
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RESEARCH ABSTRACT:
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CHALLENGE:
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ADDED DATE:
2022-03-09 07:32:04
TEAM MEMBERS (3) :
Creative Director: Lizhuang, Art direction: Zuo Weitao and Design Consultant: Liu Qiang
IMAGE CREDITS:
Zhuang Li, 2021.
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| CLIENT/STUDIO/BRAND DETAILS |
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NAME:
China National Highway G331
PROFILE:
China National Highway G331, runs along the China northern border, which is a thousand-mile frontier defense road in Heilongjiang province, China. Just as the slogan says, “Incredible Nature, Amazing Heritage” which means animismperceives all things as animated and alive, experience the extraordinary four seasons on this gorgeous highway. The designer used it as starting point, made originalityatop priorityinthis new brand image for G331.
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