Gradient is the world's first ready-to-drink alcoholic beverage with gradually reducing alcohol strengths in one box, helping people to pace themselves in order to keep their night bright. When the cans are placed next to each other, they form the gradient that goes from dark (higher alcohol content) to lighter (lower alcohol content). The idea behind the design is that by starting your night on the stronger end and gradually reducing your alcohol intake through the night, you can stay your bright self and keep the night bright. With gradient, the cans fade so you don't.

John Eresman is a Cannes Lion and One Show winning advertising copywriter who has made the shift to building his own brands - the first of which is Gradient Vodka Soda - the world's first gradually reducing alcohol pack designed to help the world moderate their nights. John believes that moderation is the key to a brighter world.

Gradient is an innovator in the alcoholic beverage space that believes that when done properly, moderation can be the key to the best days, best nights, and even best next mornings of our lives. By redefining the way we drink with a category creating product of gradually reducing vodka soda, Gradient is paving the way to introduce a whole host of new products that will help those who enjoy different types of alcohol, from a range of spirits based RTDs, to beers and wines, to enjoy modern moderation.