Gradient Vodka Soda Vodka Soda Packaging by Mark Rowe and John Eresman

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DESIGN DETAILS
DESIGN NAME:
Gradient Vodka Soda

PRIMARY FUNCTION:
Vodka Soda Packaging

INSPIRATION:
Moderation is important, but it isn't easy. Anyone who has woken up regretting how much they consumed the night before knows that the more we drink, the less control we have over our ability to moderate our alcohol intake. Gradient offers a solution to this "auto pilot" problem by being the world’s first to package multiple, gradually reducing alcoholic beverages in one pack.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Gradient is the world's first alcohol mixed pack to package multiple, gradually reducing alcohol content drinks in one pack – 8%, 7%, 6%, 4%, 3%, 2% alc./vol. The decreasing dot matrix design perfectly matches the gradient dot matrix on the one-of-a-kind six-in-a-line box. This unique concept gives people a fun way to moderate their night, encouraging people to drink less and less so they stay "bright" all night.

OPERATION / FLOW / INTERACTION:
Gradient is designed to be enjoyed from the higher alcohol end to the lower alcohol end - the box's unique in-line design and perforated top nudges consumers to drink in the proper order. By starting strong, then drinking less and less through the night, gradient allows you to enjoy a few drinks without letting the night get out of hand. This works because of the way the average human body can process one 355 mL 4% alc drink per hour. Relatively high alcohol is introduced early, then decreased over time maintaining your blood alcohol levels.

PROJECT DURATION AND LOCATION:
This product was launched in Canada in August 2021, where it has been met with an incredible response. International exports are scheduled to begin late 2022.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Key to the production of this design was meticulous Pantone matching across mediums to ensure a seamless match between shrink sleeve cans and and 24pt beverage grade box. Alignment of dot matrix grid also took careful planing at all stages of production.

SPECIFICATIONS / TECHNICAL PROPERTIES:
6x Sleek 355 mL cans at 8%, 7%, 6%, 4%, 3%, 2% each available in 3 flavours: Raspberry Lemon, Cucumber Mint, Lime. Angled perforation from front to back to encourage people to start at the stronger end and work their way down.

TAGS:
gradient, moderation, vodka soda, seltzer, gradually reducing,

RESEARCH ABSTRACT:
52 percent of U.S. consumers are trying to reduce their alcohol consumption. (IWSR) Despite this, over the past two years alcohol sales have increased by 33% (IBOTTA). This tells us that people are looking for new ways to moderate their consumption.

CHALLENGE:
The most difficult aspect of this project was developing a system that would allow each individual can to stand out on their own, yet become part of a greater idea when seen together - which is the key purpose of the product itself. The gradually reducing dot matrix design solved this issue in a way that kept the product bright and appealing.

ADDED DATE:
2022-03-05 22:15:37

TEAM MEMBERS (2) :
Creative Director: John Eresman and Designer: Mark Rowe

IMAGE CREDITS:
Mark Rowe and John Eresman, 2021.

Visit the following page to learn more: https://drinkgradient.com
CLIENT/STUDIO/BRAND DETAILS
NAME:
Gradient Beverages Corp.

PROFILE:
Gradient is an innovator in the alcoholic beverage space that believes that when done properly, moderation can be the key to the best days, best nights, and even best next mornings of our lives. By redefining the way we drink with a category creating product of gradually reducing vodka soda, Gradient is paving the way to introduce a whole host of new products that will help those who enjoy different types of alcohol, from a range of spirits based RTDs, to beers and wines, to enjoy modern moderation.

NOMINATION DETAILS

Gradient Vodka Soda Vodka Soda Packaging by Mark Rowe and John Eresman is a Nominee in Packaging Design Category.

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AWARD DETAILS

Gradient Vodka Soda Vodka Soda Packaging by Mark Rowe and John Eresman is Winner in Packaging Design Category, 2021 - 2022.



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