At Audemars Piguet visitors are immersed in the cultural universe of the Swiss watch manufacture, Haute Horlogerie. The structurally very sophisticated glass spiral by BIG Architects extends the historic house where Audemars Piguet was founded in 1875. The museum's scenography offers visitors a paced composition with crescendos, climaxes and contemplative moments. Sculptures, automata and kinetic installations rhythm the exhibition, which is visually connected to the surrounding landscape. Time becomes tangible in space.

ATELIER BRUECKNER conceives and designs narrative architecture and spaces for brands, exhibitions, trade fairs and museums. From content and messages, they develop surprising ideas and create memorable concepts that set international standards.

Audemars Piguet Holding SA is a Swiss manufacturer of luxury mechanical watches and clocks, headquartered in Le Brassus, Switzerland. The company was founded by Jules Louis Audemars and Edward Auguste Piguet in the Vallée de Joux in 1875, acquiring the name Audemars Piguet & Cie in 1881. The company has been family-owned since its founding. Audemars Piguet is a highly regarded watch manufacturer. The company is best known for introducing the Royal Oak wristwatch in 1972, which helped the brand rise to prominence within the watchmaking industry. One of Audemars Piguet's early achievements was creating the world's first minute-repeating movement for wristwatches in 1892. In addition, the company developed the first skeleton watch in 1934 and has manufactured some of the thinnest watches in the world, such as the 1986 ultra-thin automatic tourbillon wristwatch (Calibre 2870).