Audemars Piguet Musee Atelier by Atelier Brueckner

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DESIGN DETAILS
DESIGN NAME:
Audemars Piguet

PRIMARY FUNCTION:
Musee Atelier

INSPIRATION:
The visitors immerse the Swiss watch manufacturers past, present and future. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language. The history of the company serves as a starting point of the narration. Visitors travel through the building as they would through the spring of a timepiece.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Musee Atelier Audemars Piguet immerses visitors in the Swiss watch manufacturers past, present and future. It is situated in the historical location where the company was established: the small village of Le Brassus. In the exhibition, reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the route as a flowing continuum with a composed narration where each chapter has its own design language.

OPERATION / FLOW / INTERACTION:
The scenography offers a diverse experience of watchmaking with crescendos, highpoints and contemplative moments. Various sculptures, automata and kinetic installations give rhythm to the exhibition, which is optically linked to the surrounding landscape. In the heart of the spiral, visitors approach the Complications. They are demonstrated by mechanical installations and give visitors a feeling about the complexity of the watch mechanisms. Eight watches with Grande Complications are placed around the Universelle, the most complicated watch that Audemars Piguet has ever created.

PROJECT DURATION AND LOCATION:
The Musee Atelier Audemars Piguet is situated in the historical location where the company was established: the small village of Le Brassus, Switzerland. It was finished in June 2020.

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
Optically flowing transitions characterise the exhibition. Depending on the time of day and the season, the overall impression changes. Reflections and shadows combine to create a spectacle in which the course of time is inscribed. Visitors experience the rhythmically flowing route as a flowing continuum with a composed narration. Each chapter has its own design language and is introduced by an interlude, a mechanical sculpture or an artistically designed display item.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The exhibition area is 1,100 sqm.

TAGS:
Watch, Audemars, Piguets, craftmanship, luxury

RESEARCH ABSTRACT:
The scenography of the museum shows the milestones of the brands development and related technical innovations as well as the entire design process. This starts from the origins of watch making in the Vallee de Joux, passes over the escapements and the complications by putting emphasis on the Royal Oak series.

CHALLENGE:
Premium Swiss watchmaker Audemars Piguet stands for meticulous precision, use of the highest quality materials and the best craftmanship. These values were translated into the spacial design and the visitor experience. Creating these innovative concepts and bringing them to life is not only a magical process, but also requires a lot of preparation: from floorplans and renderings to models and planning of technical details.

ADDED DATE:
2022-03-02 15:51:08

TEAM MEMBERS (2) :
Wassim Melki and Sungha Kim

IMAGE CREDITS:
General Planning, Exhibition Design, Scenography, Graphic Design: ATELIER BRÜCKNER

Light Planning with: LDE Belzner Holmes

Media Planning with: medienprojekt p2

Architecture: BIG Bjarke Ingels Group

Photography: Giovanni Emilio Galanello

Illustrator: Benjamin Guschlbauer


Visit the following page to learn more: http://bit.ly/3MuQOQO
CLIENT/STUDIO/BRAND DETAILS
NAME:
Audemars Piguets

PROFILE:
Audemars Piguet Holding SA is a Swiss manufacturer of luxury mechanical watches and clocks, headquartered in Le Brassus, Switzerland. The company was founded by Jules Louis Audemars and Edward Auguste Piguet in the Vallée de Joux in 1875, acquiring the name Audemars Piguet & Cie in 1881. The company has been family-owned since its founding. Audemars Piguet is a highly regarded watch manufacturer. The company is best known for introducing the Royal Oak wristwatch in 1972, which helped the brand rise to prominence within the watchmaking industry. One of Audemars Piguet's early achievements was creating the world's first minute-repeating movement for wristwatches in 1892. In addition, the company developed the first skeleton watch in 1934 and has manufactured some of the thinnest watches in the world, such as the 1986 ultra-thin automatic tourbillon wristwatch (Calibre 2870).

NOMINATION DETAILS

Audemars Piguet Musee Atelier by Atelier Brueckner is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Audemars Piguet Musee Atelier by Atelier Brueckner is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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