Puyuan Ancient Town is a water town in the south of the Yangtze River, with a cultural history of more than 800 years. This is a unique ceramic cultural and creative product, specially designed for Puyuan Ancient Town. Through the investigation, the ancient temples, ancient bridges, ancient houses and other buildings in Puyuan ancient town are made into blue and white paper by hand painting, and the ceramic tableware is made by firing at 1300 degrees, which combines the ancient town culture of Puyuan with the ceramic culture, so as to promote the development and publicity of regional tourism.

Tongxiang Research Institute of Zhejiang Institute of media and communications was established in May 2020. It is a R & D institution jointly established by Zhejiang Institute of media and Tongxiang municipal government and settled in Puyuan Town, Tongxiang. At present, the Institute has three research institutes: the Institute of fashion and culture industry, the Institute of new media operation and the Institute of digital economy. It has a team of full-time and part-time high-level industry masters, professors and experts. Its R & D direction covers many disciplines and majors such as art design, cultural creativity, new media communication, digital economy, film and television animation. The Institute will closely follow the direction of industrial development in Tongxiang City and Puyuan Town, give full play to the discipline and talent advantages of Zhejiang Institute of media, gather resources, strive to build a deep integration platform of politics, industry, University and research, and play an important role in industrial transformation and development, technological innovation, talent training and innovative development.