Jing Yin Li is a new clothes cleaning and care brand at Chinese market, focusing on providing healthy and slightly luxury lifestyle. It means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching and holding sense of reliability and firmness. By using simple geometric shapes like circles and squares, the logo is simple for consumers to recognize and remember. Meanwhile, for Chinese people, they can read brand name from it, which helps this graphic strongly connected with the brand.

As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds our core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. sxdesign creates and values languages and ideas of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.

Jing Yin Li is a new clothes cleaning and care brand in China, focusing on providing healthy and luxury lifestyle to consumers. Several products will come up to the market this year, including underwear washing machine, stain-cleaning pen，clothes deodorizer and so on.