Jing Yin Li Brand Design by Sxdesign

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DESIGN DETAILS
DESIGN NAME:
Jing Yin Li

PRIMARY FUNCTION:
Brand Design

INSPIRATION:
For the visual identity of a new clothes cleaning and care brand at Chinese market, focused on providing healthy and slightly luxury lifestyle, comes to a name Jing Yin Li, which means pure gravitation or the power to the cleanness in English. As a new brand, its logo need to be eye-catching, along with sense of reliability and firmness. Designer tried to establish the whole graphic with simple geometric shapes like circles and squares, in order to make it easy for consumers to recognize and to remember. Those shapes also form three particular letters, which refers to the abbreviation of brand name Jing Yin Li.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This design is divided into four rows. Three of them are combined with a square and a quarter of a circle, and the first row represents letter J and last one represents letter L. The second row contains two quarters, which forms a Y together with the third row. Those three letters happens to be abbreviations of brand name Jing Yin Li. Meanwhile, squares and circles are lined to be steady and symmetric, in order to show reliability and firmness.

OPERATION / FLOW / INTERACTION:
Logo is basically abstract and consists of basic shapes, which makes logo easily recognized and remembered. It would be kind of interesting when viewers suddenly realize it looks like Jing Yin Li.

PROJECT DURATION AND LOCATION:
July to November, 2021, at Beijing, Shenzhen

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Developed graphically in 1:2 ratio, four rows each is also in 1:2 ratio. The gap between each row is also design to 0.5mm when the height of logo becomes to 6mm. For this, logo takes most space inside and forms a strong and abstract shape and still can be used to print and injection molding.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Minimum size of logo: 6mmx12mm

TAGS:
Brand Design, Logo, Branding, Visual Identity, Pure, Cleaning

RESEARCH ABSTRACT:
Brand color is originated from traditional Chinese precious porcelain and red sandalwood furniture. It is balanced between red and purple. In Chinese culture, it is linked with some sense of luxury but not too much.

CHALLENGE:
1.balance between conveying certain information and visual identifiability 2.balance between visual identifiability and apply to big and small product in the future

ADDED DATE:
2022-02-27 10:31:27

TEAM MEMBERS (6) :
Fangbo Wu, Beibei Liu, Tianshu Liu, Haining Jiang, Xu Chen and Rong Zhang

IMAGE CREDITS:
Sxdesign

PATENTS/COPYRIGHTS:
Sxdesign



CLIENT/STUDIO/BRAND DETAILS
NAME:
Jing Yin Li

PROFILE:
Jing Yin Li is a new clothes cleaning and care brand in China, focusing on providing healthy and luxury lifestyle to consumers. Several products will come up to the market this year, including underwear washing machine, stain-cleaning pen´╝îclothes deodorizer and so on.



NOMINATION DETAILS

Jing Yin Li Brand Design by Sxdesign is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Jing Yin Li Brand Design by Sxdesign is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.



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