Anja Zambelli Colak Figura Branding and Packaging
Figura Branding and Packaging is Iron Design Award winner in 2021 - 2022 Graphics, Illustration and Visual Communication Design Award Category.
Figura Branding and Packaging

Figura is a line of healthy products that are inspired by Mediterranean cuisine and lifestyle. Figura branding is designed around the fig icon stylized to create an air balloon. Figura packaging reflects the hues, tones, and textures of the Mediterranean adorned with a splash of gold, enhancing the premium quality of the products. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design, this is why the air balloon icon was used. It tells the story of her voyage and her love for the Mediterranean.

Figura Branding and Packaging
Anja Zambelli Colak Figura
Anja Zambelli Colak Branding and Packaging
Anja Zambelli Colak design
Anja Zambelli Colak design
Anja Zambelli Colak

Anja Zambelli Čolak, born in 1983. Graduated from most prestigious design universities in Milan, Italy - Istituto Europeo di Design and Domus Academy where she got her Master’s degree in Business Design. Anja’s work has been published in design books “Packaging Structure” (ArtPower), “Take me away please” (DesignerBooks) and “Logo lounge” edition 2018 and 2020. “My passion is to understand the hidden value and the very essence of each client so that we can communicate those messages through branding and design.” Her education comes from two prestige design institutions in Milan, Italy: Istituto Europeo di Design and Domus Academy. Right after she got an M.A. in business design, she started to work for enterprises such as Unilever, 3M and Pininfarina, where she researched new ways of entering a market. “While I was working on new, progressive design strategies for large enterprises, I started to think of ways to transform those design tactics into functional branding for small and mid-sized businesses. Zambelli Brand Design was the direct result of those analyses and branding techniques.” Short after moving back to Croatia, Anja established Zambelli Brand Design studio with focus on creating brand strategies, verbal and visual identities. In her carrier Anja created some of the most known and popular Croatian brands such as: Surf'n'fries, HNK Rijeka, Logista, Vistini, Valfresco, Own solutions, Piko, Kisha, JIST, Dentorium, Barbieri’s and many others. Branding for the restaurant industry is one of her passion. Other than creating the branding for Surf'n'fries, the most successful Croatian franchise brand, last year, her branding expertise went beyond the European market. With her team, she created Bora Bora - a franchise brand for the QSR market based in GCC countries and Leen’s a restaurant brand based Dubai and Abu Dhabi. In 2017. she was selected as one of the Croatian winners of a Veuve Clicquot Business Woman Award that recognizes successful female entrepreneurs and in 2019. she received the Croatian Chamber of Commerce Award for product and brand design. In private life, Anja is married and has a seven-year-old daughter Emily.

Zambelli Brand Design

Located in the heart of Rijeka, Croatia since 2008, Zambelli Brand Design studio specializes in graphic design services and the creation of innovative brand identities. The studio serves companies that understand that, without an exceptional brand identity, they won’t get far in their business. The Zambelli Brand Design branding process is the result of a constant effort and commitment in understanding client needs and target markets. This is how they create targeted brand strategy, visual and verbal brand identity that sticks in buyer’s minds. They believe that role of design is to change a brand position on the market creating unique and memorable branding experiences.