Figura Branding and Packaging by Anja Zambelli Colak |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Figura PRIMARY FUNCTION: Branding and Packaging INSPIRATION: Figura products are inspired by the Mediterranean. So is the design of Figura's brand and product. Born out of the wish to bring the exotic product to the Asian market, Figura packaging reflects the hues, tones, and textures of the Mediterranean. Figura's founder traveled the world telling the story of her place of birth, this was the main inspiration for the brand and its design. The air balloon icon is telling the story of her voyage, her love for the Mediterranean, its cuisine and lifestyle. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Figura design centers around the fig icon stylized to form an air balloon. This reflects brand's goal to bring Mediterranean delicacies to the Asian market: fig cakes, chocolates and olive oils. Born out of passion for healthy food and travel experiences, Figura's design is telling a story of its founder roots. Golden hues, purple and green tones are used to symbolize brand's main ingredients. Design is accompanied by patterns that evoke the Mediterranean: fig leaves, waves, and fish flakes. OPERATION / FLOW / INTERACTION: Figura's brand identity is used to communicate Mediterranean philosophy and lifestyle. This approach is differentiating products from competitors in the Asian market. Branding and packaging communicate these elements to clients and evokes in them a sense of travel to Europe in the search for traditional products and taste. Product packaging is designed as a primary advertising mechanism and aligned with the target’s expectations. PROJECT DURATION AND LOCATION: The project started in November 2020 and finished in April 2021 in Croatia and Hong Kong. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: High-quality printing from Pantone colors on Fedrigoni paper, both for labels and paper packaging. Addition of gold foil. SPECIFICATIONS / TECHNICAL PROPERTIES: Olive oil label: 10 x 14 cm Chocolate box: 8 x 15 cm Raw fig cake box: 28 x 5 cm TAGS: branding, packaging, chocolate box, olive oil label, label, purple, gold, Mediterranean, air balloon, travel RESEARCH ABSTRACT: After initial consultations, two workshops were held with the client. The first one goal was to discovered key drivers behind the brand, brand’s unique story, philosophy, personality, target market and benchmark. The second workshop was held to present the client with three different brand personality mood boards helping the client to choose a branding direction that is aligned with the brand's unique market positioning. Design was prototyped and tested before creating the final identity. CHALLENGE: The design of Figura's brand and packaging was a result of an in-depth process that included the discovery of client's drivers and company culture. Several challenges were identified: Design and packaging had to tell a story of client's roots and her link to the Mediterranean culture. Branding had to speak towards the Asian target and end-user. Brand packaging had to be designed using ecological and affordable materials yet having a look and feel that translates high quality of the product. ADDED DATE: 2022-02-27 09:21:24 TEAM MEMBERS (1) : Anja Zambelli Colak IMAGE CREDITS: Anja Zambelli Colak, 2021. |
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| Visit the following page to learn more: https://zambellidesign.com/portfolio/fig |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Zambelli Brand Design PROFILE: Located in the heart of Rijeka, Croatia since 2008, Zambelli Brand Design studio specializes in graphic design services and the creation of innovative brand identities. The studio serves companies that understand that, without an exceptional brand identity, they won’t get far in their business. The Zambelli Brand Design branding process is the result of a constant effort and commitment in understanding client needs and target markets. This is how they create targeted brand strategy, visual and verbal brand identity that sticks in buyer’s minds. They believe that role of design is to change a brand position on the market creating unique and memorable branding experiences. |
| AWARD DETAILS | |
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Figura Branding and Packaging by Anja Zambelli Colak is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Anja Zambelli Colak. · Click here to register inorder to view the profile and other works by Anja Zambelli Colak. |
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