The work created for Franz Liszt Chamber Orchestra is a music-driven dynamic brand identity aiming to revive the visual appearance of the orchestra. Its creators have invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo, related to their favorite piece of the repertoire. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.

Brand Bar is a team of designers, who dedicate their strategic and creative talents to make their customers stand out. They consider themselves as “thinkers” and they invite their clients for a mutually inspired thinking process. As a brand agency, their services range from brand strategy, brand communication, brand identity to packaging, publication or UX design. Their passion for design has been recognized in various local and international awards. Nevertheless, they are the most proud of their own clients’ acknowledgments.

Franz Liszt Chamber Orchestra has been a permanent performer of the classical music scene’s international elite for more than half a century; thus they are rightly known as one of the best representatives of the chamber music genre. The orchestra was founded in 1963 by former students of the Franz Liszt Music Academy. During this half a century – under the leadership of firstly, Frigyes Sándor and subsequently János Rolla – the orchestra has gained an international recognition: they have performed in more than fifty countries; including the Carnegie Hall in New York, the Suntory Hall in Tokyo, the Sydney Opera House, the Teatro Colón in Buenos Aires, and the Théatre de la Ville in Paris.