Can You See the Music Dynamic Identity by Brand Bar Communications

Home > Winners > #137173




DESIGN DETAILS
DESIGN NAME:
Can You See the Music

PRIMARY FUNCTION:
Dynamic Identity

INSPIRATION:
The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The new identity was published in February, in Hungary.

PRODUCTION / REALIZATION TECHNOLOGY:
The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/en/logoapp

SPECIFICATIONS / TECHNICAL PROPERTIES:
-

TAGS:
music-driven, dynamic, flexible, identity

RESEARCH ABSTRACT:
-

CHALLENGE:
-

ADDED DATE:
2022-02-25 13:45:30

TEAM MEMBERS (47) :
Creators:, , Name: László Herbszt, , Title: Art Director, , , , Name: Attila Simon, , Title: Creative Director, , , , Name: Gyula Halász, , Title: co-creative director, , , , Name: Dániel Zelenák, , Title: Music Consultant, , , , Name: Bianka Földi, , Title: Senior Designer, , , , Name: Boglárka Izsáki, , Title: Project Manager, , , , Name: Kata Fodor, , Title: Project Manager, , , , Name: Péter Fülöp, and Title: Lead Developer - Datalytix Solutions

IMAGE CREDITS:
Brand Bar Communications, 2021.

Visit the following page to learn more: https://www.lfkz.hu/hu


CLIENT/STUDIO/BRAND DETAILS
NAME:
Franz Liszt Chamber Orchestra

PROFILE:
Franz Liszt Chamber Orchestra has been a permanent performer of the classical music scene’s international elite for more than half a century; thus they are rightly known as one of the best representatives of the chamber music genre. The orchestra was founded in 1963 by former students of the Franz Liszt Music Academy. During this half a century – under the leadership of firstly, Frigyes Sándor and subsequently János Rolla – the orchestra has gained an international recognition: they have performed in more than fifty countries; including the Carnegie Hall in New York, the Suntory Hall in Tokyo, the Sydney Opera House, the Teatro Colón in Buenos Aires, and the Théatre de la Ville in Paris.



NOMINATION DETAILS

Can You See The Music Dynamic Identity by Brand Bar Communications is a Nominee in Graphics, Illustration and Visual Communication Design Category.

· This project is currently confidential as results have not been announced yet. Images and further details of the project is not available for public yet, please check back later. If you are the owner of this design, please login to view the images.

· Click here to register today inorder to be able to view the profile and other works by Brand Bar Communications when results are announced.


AWARD DETAILS

Can You See The Music Dynamic Identity by Brand Bar Communications is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.



· Press Members: Login or Register to request an exclusive interview with Brand Bar Communications.

· Click here to register inorder to view the profile and other works by Brand Bar Communications.


SOCIAL
+ Add to Likes / Favorites | Send to My Email | Submit Comment | Comment | Testimonials | View Press-Release | Press Kit



Did you like Brand Bar Communications' Graphic Design?
You will most likely enjoy other award winning graphic design as well.
Click here to view more Award Winning Graphic Design.


Did you like Can You See The Music Dynamic Identity? Help us create a global awareness for good graphic design worldwide. Show your support for Brand Bar Communications, the creator of great graphic design by gifting them a nomination ticket so that we could promote more of their great graphic design works.

See other A' Design Award and Competition WinnersA' Design Award Presentation Submit Your Designs
 
design award logo

BENEFITS
THE DESIGN PRIZE
WINNERS SERVICES
PR CAMPAIGN
PRESS RELEASE
MEDIA CAMPAIGNS
AWARD TROPHY
AWARD CERTIFICATE
AWARD WINNER LOGO
PRIME DESIGN MARK
BUY & SELL DESIGN
DESIGN BUSINESS NETWORK
AWARD SUPPLEMENT

METHODOLOGY
DESIGN AWARD JURY
PRELIMINARY SCORE
VOTING SYSTEM
EVALUATION CRITERIA
METHODOLOGY
BENEFITS FOR WINNERS
PRIVACY POLICY
ELIGIBILITY
FEEDBACK
WINNERS' MANUAL
PROOF OF CREATION
WINNER KIT CONTENTS
FAIR JUDGING
AWARD YEARBOOK
AWARD GALA NIGHT
AWARD EXHIBITION

MAKING AN ENTRY
ENTRY INSTRUCTIONS
REGISTRATION
ALL CATEGORIES

FEES & DATES
FURTHER FEES POLICY
MAKING A PAYMENT
PAYMENT METHODS
DATES & FEES

TRENDS & REPORTS
DESIGN TRENDS
DESIGNER REPORTS
DESIGNER PROFILES
DESIGN INTERVIEWS

ABOUT
THE AWARD
AWARD IN NUMBERS
HOMEPAGE
AWARD WINNING DESIGNS
DESIGNER OF THE YEAR
MUSEUM OF DESIGN
PRIME CLUBS
SITEMAP
RESOURCE

RANKINGS
DESIGNER RANKINGS
WORLD DESIGN RANKINGS
DESIGN CLASSIFICATIONS
POPULAR DESIGNERS

CORPORATE
GET INVOLVED
SPONSOR AN AWARD
BENEFITS FOR SPONSORS
IMPRESSUM IMPRINT

PRESS
DOWNLOADS
PRESS-KITS
PRESS PORTAL
LIST OF WINNERS
PUBLICATIONS
RANKINGS
CALL FOR ENTRIES
RESULTS ANNOUNCEMENT

CONTACT US
CONTACT US
GET SUPPORT

Good design deserves great recognition.
A' Design Award & Competition.