Can You See the Music Dynamic Identity by Brand Bar Communications |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Can You See the Music PRIMARY FUNCTION: Dynamic Identity INSPIRATION: The idea was inspired by some favoured piece of music in the orchestra’s repertoire. By bending the five-line sheet music system into a circle, a brand-new musical language and design concept was created. Virtually any piece of music can be notated this way, meaning it can be visualized within the set of guidelines defined by the designers. Making music visible to anyone. Due to the dynamic nature of the identity, each member of the orchestra could create their own personalized logo. UNIQUE PROPERTIES / PROJECT DESCRIPTION: This music-driven dynamic identity aimed to revive the brand of the chamber orchestra. The team invented an alternative musical language, by which any melody can be visualized within the set of guidelines defined. The identity allows for each member of the orchestra to build their own personalized logo. Moreover, due to a custom developed logo design application, even the audience could become an active part of the identity renewal process. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The new identity was published in February, in Hungary. |
PRODUCTION / REALIZATION TECHNOLOGY: The new brand identity was introduced by a complete redesign of the orchestra’s website and other digital channels, which was then promoted by the “Can you see the music?” outdoor and online campaigns. The communication concept launching the new identity emphasized that from now on music can be heard, felt as well as seen. Tactical PR activities further enhanced awareness for the logo generator app, accessible among others on the website: https://www.lfkz.hu/ SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: music-driven, dynamic, flexible, identity RESEARCH ABSTRACT: - CHALLENGE: - ADDED DATE: 2022-02-25 13:45:30 TEAM MEMBERS (47) : Creators:, , Name: László Herbszt, , Title: Art Director, , , , Name: Attila Simon, , Title: Creative Director, , , , Name: Gyula Halász, , Title: co-creative director, , , , Name: Dániel Zelenák, , Title: Music Consultant, , , , Name: Bianka Földi, , Title: Senior Designer, , , , Name: Boglárka Izsáki, , Title: Project Manager, , , , Name: Kata Fodor, , Title: Project Manager, , , , Name: Péter Fülöp, and Title: Lead Developer - Datalytix Solutions IMAGE CREDITS: Brand Bar Communications, 2021. |
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| Visit the following page to learn more: https://www.lfkz.hu/hu | |||||
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NAME: Franz Liszt Chamber Orchestra PROFILE: Franz Liszt Chamber Orchestra has been a permanent performer of the classical music scene’s international elite for more than half a century; thus they are rightly known as one of the best representatives of the chamber music genre. The orchestra was founded in 1963 by former students of the Franz Liszt Music Academy. During this half a century – under the leadership of firstly, Frigyes Sándor and subsequently János Rolla – the orchestra has gained an international recognition: they have performed in more than fifty countries; including the Carnegie Hall in New York, the Suntory Hall in Tokyo, the Sydney Opera House, the Teatro Colón in Buenos Aires, and the Théatre de la Ville in Paris. |
| AWARD DETAILS | |
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Can You See The Music Dynamic Identity by Brand Bar Communications is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Brand Bar Communications. · Click here to register inorder to view the profile and other works by Brand Bar Communications. |
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