E-Muse is the major ACG distributor in Asia. Besides their online store, this project is their first brick-and-mortar store to present the related products of their IP providers to have actual contact with ACG fans. E-Muse wanted to discover a new way of interacting with customers and to have a wider audience. By narrative design method to embrace contextual marketing, designers created an imaginative place for ACG lovers to shop in reality. Therefore, they will have the opportunities to land in bigger ACG retail shops and distribute their products.