Steel U, a design that was based on the past, created in the present and is made with the intension to inspire the future. This resulted in a combination of an reused steel tabletop that is supported by concrete legs which were destroyed by physical emotions. This way the design becomes literally a part of the person who the destroys concrete. The combination gave physical and mental challenges during the process, but eventually resulted in a design that gave fulfillment.

Joey van Beek a person who lives mostly around the four step rule, that is: See – Do – Have – Share. Creating a vision is what gives fulfilment. And having learned early in life that; Success without fulfilment is failure, makes the approach in the way of designing logical for him. Al the designs he makes are one-of and are inspired by the character of the client. This way a design is physically and mentally personal.

Industrial Office is a company that makes bespoke artistic tables. The way this is done, is by getting to know the client on a personal and abstract manner. This will then serve as an inspiration for the design. During this process privacy and high quality is very important. The company is made out of one person, Joey van Beek. For the simple reason, that he loves what does.