The team wanted to reimagine what a complex banking site should feel like for the customer. With the site showcasing information about four different subsidiaries in one, the team focused on not just providing easy information but to also truly connect with customers with every interaction. To achieve this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.

frog is a leading global creative consultancy, part of Capgemini Invent. We challenge the status quo to craft and build transformative human experiences that win hearts and move markets. Partnering with passionate leaders and visionary entrepreneurs, we apply creativity, strategy, design and data to re-invent businesses, drive growth and orchestrate customer centric transformation. Together we strive to shape a regenerative future that is both sustainable and inclusive for businesses, people and planet.

Our frog studio in Singapore serves businesses across Asia. We welcome brave organizations eager to craft focused business strategies, realise market-changing ideas, and design and build products, services and experiences to delight their customers and deliver unprecedented growth.