The project is located inside the 2rd Ring Road and on the vein of Beijing. It's a comprehensive space that presents the life of Qin Hanzhang known as a master of liquor, takes liquor culture experience as the core, and integrates display, tasting and clubhouse. The design utilizes dark gray and black, wooden hue and gold in a differentiated way, implicitly links with alcohol making culture, and reinterprets Chinese elements. Enclosed circulation routes establish an interaction and emotional connection among brand, people and space.

ISENSE DESIGN stays curious and passionate about the world, and keeps project practice, academic exploration and public welfare action learning. It aims to pay attention to the world design trend with a more diversified perspective and study more new technologies, fields, concepts and forms, whilst also gaining insight into the market and accumulating growing experience. Moreover, the practice attempts to inject more fresh blood into works and offer high-quality services. Since its establishment in 2012, ISENSE DESIGN has designed many projects in various fields such catering, office, residence and commercial space, and won numerous awards. In recent years, with the change of the market, we focus more on the urgent needs for spatial optimization in the era of upgrading consumption. We are committed to the research on new retail space, new office, new hotel and other new forms of space. The design team hopes to keep a young perspective as well as the ability to dialogue with the mainstream consumers in the market, with a view to empowering the present and paving the way for the future.

Isense Design stays curious and passionate about the world, and keeps project practice, academic exploration and public welfare action learning. It aims to pay attention to the world design trend with a more diversified perspective and study more new technologies, fields, concepts and forms, whilst also gaining insight into the market and accumulating growing experience. Moreover, the practice attempts to inject more fresh blood into works and offer high-quality services. Since its establishment in 2012, Isense Design has designed many projects in various fields such catering, office, residence and commercial space, and won numerous awards. In recent years, with the change of the market, we focus more on the urgent needs for spatial optimization in the era of upgrading consumption. We are committed to the research on new retail space, new office, new hotel and other new forms of space. The design team hopes to keep a young perspective as well as the ability to dialogue with the mainstream consumers in the market, with a view to empowering the present and paving the way for the future.