Xian Qin Hui Alcohol Culture Center by Bu Tianjing and Han Hao

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DESIGN DETAILS
DESIGN NAME:
Xian Qin Hui

PRIMARY FUNCTION:
Alcohol Culture Center

INSPIRATION:
The project is a comprehensive space, which presents the life stories of Qin Hanzhang known as "a master of liquor", takes alcohol culture experience as the core, displays Xian Qin liquor for sale and integrates the services of tasting, training and catering. It inherits the spirit of Qin Hanzhang, advocates scientific drinking and tipsy lifestyle, and establishes a communication platform for alcohol lovers to appreciate good liquor, share liquor knowledge and spread liquor culture.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The project is located in a building at the entrance of 1921 Cultural Industrial Park in Beijing's Huayuan Hutong. Distinct from other alcohol retail spaces, it's a comprehensive space with liquor culture at its core, integrating display, tasting and clubhouse. The building is not allowed for changes. Signboard is set at the entrance on 1F. L-shaped golden high wall is like an open scroll. Dark gray/black, wooden hue and gold set the tone of 2F. "Enclosed" circulations enhance spatial appeal.

OPERATION / FLOW / INTERACTION:
Culture and experience drive sales, which is the current trend of many retail spaces. Qin Hanzhang is "a master of liquor" recognized by the Chinese alcohol and brewing sectors. The spatial experience gets visitors acquainted with Mr. Qin's lifelong contributions and enables them to learn the Chinese white wine culture, thus naturally promoting the sales of the liquor brand named after Qin Hanzhang.

PROJECT DURATION AND LOCATION:
Started in April 2021; Completed in July 2021; Location: 1921 Cultural Industrial Park, Huayuan Hutong, Beijing, China

FITS BEST INTO CATEGORY:
Interior Space and Exhibition Design

PRODUCTION / REALIZATION TECHNOLOGY:
The lattice-shaped full-height display cabinets, linear elements, ink treasures and tea and wine tables attempt to echo "stringed instrument, chess, calligraphy, painting, poetry, wine and tea", which are elegant interests of literati. Each display panel corresponds to a column display cabinet. Drawing on the implied meaning of "seal", the project hopes to suggest the deep imprint left by Mr. Qin on the Chinese wine industry.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Building area:763 sqm; Function: Alcohol Culture Center; Main materials: Light-colored Wood Veneer, Wooden Flooring, Black Marble, Light Gray Cement Brick, Black Steel, Champagne-gold Stainless Steel, Dark Gray Baking Paint, Black Paint, Tempered Glass

TAGS:
Traditional Chinese Culture, Alcohol Culture, Xian Qin Wine, Experience Center, ISENSE DESIGN

RESEARCH ABSTRACT:
The project is situated inside an independent building at the entrance of 1921 Cultural Industrial Park in Beijing's Huayuan Hutong. The site used to be the former office of Beijing Public Transport. The building is not allowed for any design changes. The signboard is set at the entrance on 1F. The left side of the reception desk on 1F leads to the office area and the separate private rooms of Xian Qin Hui. Liquor culture experience center and liquor selling display hall are arranged on 2F.

CHALLENGE:
It was a challenge to sort out the lifelong contributions of Qin Hanzhang, read works and materials with hundreds of thousands of words, and to deeply dig into the Chinese white wine culture. Besides, both the main interior structure and the old architecture with a history of 40 years were not allowed for changes, which posed certain difficulties and limitations to the layout as well as the design.

ADDED DATE:
2022-02-24 03:41:28

TEAM MEMBERS (1) :
Bu Tianjing, Han Hao

IMAGE CREDITS:
Lv Bo

Visit the following page to learn more: http://reurl.cc/5GVYDn
CLIENT/STUDIO/BRAND DETAILS
NAME:
Isense Design

PROFILE:
Isense Design stays curious and passionate about the world, and keeps project practice, academic exploration and public welfare action learning. It aims to pay attention to the world design trend with a more diversified perspective and study more new technologies, fields, concepts and forms, whilst also gaining insight into the market and accumulating growing experience. Moreover, the practice attempts to inject more fresh blood into works and offer high-quality services. Since its establishment in 2012, Isense Design has designed many projects in various fields such catering, office, residence and commercial space, and won numerous awards. In recent years, with the change of the market, we focus more on the urgent needs for spatial optimization in the era of upgrading consumption. We are committed to the research on new retail space, new office, new hotel and other new forms of space. The design team hopes to keep a young perspective as well as the ability to dialogue with the mainstream consumers in the market, with a view to empowering the present and paving the way for the future.

NOMINATION DETAILS

Xian Qin Hui Alcohol Culture Center by Bu Tianjing and Han Hao is a Nominee in Interior Space and Exhibition Design Category.

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AWARD DETAILS

Xian Qin Hui Alcohol Culture Center by Bu Tianjing and Han Hao is Winner in Interior Space and Exhibition Design Category, 2021 - 2022.



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