Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.

Founded in 1993, China Resources Snow Breweries (China) Co., Ltd (CR Snow Breweries) is a nationwide professional beer company that brews and sells beer. Headquartered in Beijing, China, the company has a high-end brand matrix of "Chinese local brands + international brands ". From 2006 to 2014, the total sales volume of CR Snow Beer ranked the leading position in China's beer market for nine consecutive years. In 2013, the sales volume of Snow Beer single brand reached 10.62 million liters. In 2013, the total sales volume of China Resources Snow Beer reached 11.72 million liters. Become the first "double 10 million tons" enterprise in China's beer industry.

China Resources Breweries Co., Ltd. is the leading enterprise in the beer industry of China. Founded in 1993, it takes "becoming the No.1 beer company in China" as strategic goal, "providing good wine for everyone" as the corporate spirit. Now, it focuses on "high-end products, diversified brands and international presence", and strives to turn itself into a world-class top beer enterprise.