Lowen Packaging by China Resources Snow Breweries Ltd.

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DESIGN DETAILS
DESIGN NAME:
Lowen

PRIMARY FUNCTION:
Packaging

INSPIRATION:
The combination of the beauty of the beast is the core of visual pictures. The comparison between the wildness and the gentleness provides a startling visual contrast to customers and constructs social tags for them. The integration of various shapes and different bright hues demonstrates the flavor of sub products, enabling consumers to recognize the products in a novel and direct way and allowing young consumers to quickly access their favorite flavors.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Based on the imagination of form and romance, the package design of Lowen series features its unique sense of fashion and evocative expressiveness. It integrates pen drawing, mezzotint art and street tattoo. Different geometrical sharps go with multiple bright colors on the bottle standing for different flavors, including raspberry, cherry and Weissbier. The packing has clear transmission of socializing and flavors, which can help build close connections with target consumers.

OPERATION / FLOW / INTERACTION:
The illustration on the package is so attractive that it can quickly draw target the attention of consumers. Thanks to the detailed and delicate printing process, the image printed on the package is clear and exquisite.

PROJECT DURATION AND LOCATION:
The project started in 2020 and finished in March, 2022.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
The can is made of aluminum and the bottle is made of glass.

SPECIFICATIONS / TECHNICAL PROPERTIES:
70 mm x70 mm x17 mm

TAGS:
-

RESEARCH ABSTRACT:
-

CHALLENGE:
As an innovative beer series, the hardest part of the package design is to vividly present the excellent quality to consumers and add the mystery and social attribute to the product in a ground breaking way. In a bid to show the packaging features, the package design follows modern graphic aesthetics, and the fonts are optimized, thereby making the product more conspicuous.

ADDED DATE:
2022-02-24 02:55:55

TEAM MEMBERS (1) :


IMAGE CREDITS:
China Resources Snow Breweries Ltd., 2021.

CLIENT/STUDIO/BRAND DETAILS
NAME:
CHINA RESOURCES SNOW BREWERIES

PROFILE:
China Resources Breweries Co., Ltd. is the leading enterprise in the beer industry of China. Founded in 1993, it takes "becoming the No.1 beer company in China" as strategic goal, "providing good wine for everyone" as the corporate spirit. Now, it focuses on "high-end products, diversified brands and international presence", and strives to turn itself into a world-class top beer enterprise.

NOMINATION DETAILS

Lowen Packaging by China Resources Snow Breweries Ltd is a Nominee in Packaging Design Category.

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AWARD DETAILS

Lowen Packaging by China Resources Snow Breweries Ltd is Winner in Packaging Design Category, 2021 - 2022.



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