Martino Spreafico WWI Trail Map Book
WWI Trail Map Book is Iron Design Award winner in 2021 - 2022 Print and Published Media Design Award Category.
WWI Trail Map Book

Sui Camminamenti della Grande Guerra is a 96 pages outdoor guide book. It's a 165x235 millimeter hard-cover book with a paper pocket where is folded the map of the trail. The descriptions of trail's stages are combined with modern and colored images of the area. Each chapter has an infographic with the information of the stage like length, elevation and time. Also, several double pages with black-and-white old pictures, poems and author's thoughts, separates chapters. The color palette (shades of dark green) and the main fonts (typewriting style) recalls an old fashioned military imaginary.

WWI Trail Map Book
Martino Spreafico WWI Trail
Martino Spreafico Map Book
Martino Spreafico design
Martino Spreafico design
Martino Spreafico

Hi, I'm an Art Director, my name is Martino; or Martin, like used to call me my Dad, waking me up during college time in Morbegno, the alp's heart… woods, fresh air, cheese, ski, triple ale beer and red wines. From 2007 to 2009 I was Martin even for my schoolmates at IED (Istituto Europeo di Design) in Milan. From 2008 to 2012 I become "Mr. Martin" talking about Philosophy of Aesthetic with my friends between one course and an other in Università degli Studi Milano - Bicocca… I used to be Martin even during my internship period at Rounder Records, in Boston (MA), where I worked in the Art Department as Graphic Designer. Oh yes, I was Martin in Haschette - Rusconi too; there, I took part in a project as Art Director for design a 30 pages special issue for Riders. Even my thesis students in IED, used to call me Martin. I was their tutor. And I've been Martin in every movie set I worked as Runner. Now for my students I'm Professor Martin: I try to tech them the powerful creativity of cultural anthropology. When I don't work with logos, graphics, web design stuff and the concept of "Holy Imaginary" in Tarkovski's movies, you can find me taking some pictures on my beautiful mountains; or kitesurfing in the lake; or playing rugby; or spending all my savings in a music shop; or riding my self-made bike; or in a train, with a backpack and a book in my pocket.

Emanuela Spedicato, SeTe srl

Emanuela Spedicato is a mountains enthusiast and expert. She describes all the feelings she feels while enjoying the nature. With her books she is fighting to protect the natural environment and the cultural heritage of her area. SeTe srl is a cartographic studio based in Sondrio (Valtellina). It is a long term experienced studio which provide several services for territory design such as maps, tracking trails, guides ecc.