WWI Cultural Trail Map Book by Martino Spreafico |
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| DESIGN DETAILS | |||||
| DESIGN NAME: WWI Cultural Trail PRIMARY FUNCTION: Map Book INSPIRATION: I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept. OPERATION / FLOW / INTERACTION: The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail. PROJECT DURATION AND LOCATION: The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map. |
PRODUCTION / REALIZATION TECHNOLOGY: The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map. SPECIFICATIONS / TECHNICAL PROPERTIES: The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm. TAGS: book, world war I, map, cultural trail RESEARCH ABSTRACT: In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book. CHALLENGE: The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history. ADDED DATE: 2022-02-21 09:55:07 TEAM MEMBERS (5) : Emanuela Spedicato, Mario Sterli, Matteo Aielli, Lorenzo Bertolini and Erica Ferrari IMAGE CREDITS: Martino Spreafico, 2021. PATENTS/COPYRIGHTS: ©Emanuela Spedicato 2021 |
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| Visit the following page to learn more: http://martinospreafico.com | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Emanuela Spedicato, SeTe srl PROFILE: Emanuela Spedicato is a mountains enthusiast and expert. She describes all the feelings she feels while enjoying the nature. With her books she is fighting to protect the natural environment and the cultural heritage of her area. SeTe srl is a cartographic studio based in Sondrio (Valtellina). It is a long term experienced studio which provide several services for territory design such as maps, tracking trails, guides ecc. |
| AWARD DETAILS | |
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Wwi Cultural Trail Map Book by Martino Spreafico is Winner in Print and Published Media Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Martino Spreafico. · Click here to register inorder to view the profile and other works by Martino Spreafico. |
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