WWI Cultural Trail Map Book by Martino Spreafico

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DESIGN DETAILS
DESIGN NAME:
WWI Cultural Trail

PRIMARY FUNCTION:
Map Book

INSPIRATION:
I grew up in northern Italy, in the in the middle of the Alps between Valtellina, Dolomites and Swiss. I always loved mountains; but what I love most is the history within them, the history of the man who made that rocks and ice so important. I go up in the mountains too, hiking and climbing. In those moments I always think of how hard was life years ago, not to talk about fighting a war. I think of those people and I instantly admire them. They inspire me in my every day life.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
The Design of this book has one purpose: melt together the visual of a contemporary ultra-trail run (fun, colors, athletic effort) with the cultural heritage of the WWI. That's why the art direction and the graphic design of the book uses symbols, fonts and graphics coming from another era but modernized in contemporary graphic design. The book itself is a plot between the description of the modern trail and the thoughts and stories of the people fighting in these mountains and glaciers during WWI. Modern outdoor guide, with a cultural to tell: the unique graphic design of the book is the visual result of this concept.

OPERATION / FLOW / INTERACTION:
The book is a 94 pages book with a fold that contains the map. Reader can fid informations about the trail and the history that rides in it. Once reader decide to hike one of the stage proposed, he can bring just the map (lighter than the whole book) and still find interesting details in it and also, of course, find his way on the right trail.

PROJECT DURATION AND LOCATION:
The entire project took place between Valtellina, Valcamonica and Dolomites: the area surrounded by the trail. It took 4 months for planning, tracking the trail, design the book and create the map.

PRODUCTION / REALIZATION TECHNOLOGY:
The project concern a book and a 1:25.000 scale Cartographic Map. In order to give a touch of old and "army" (WWI) atmosphere, I developed an art direction visual (fonts and color palette) that could, just a bit, remind of those years and context. In order to to this, Adobe Illustrator, InDesign and Photoshop made their best. QGis was used to design the map.

SPECIFICATIONS / TECHNICAL PROPERTIES:
The book is 94 pages within 18,5cm x 23,5cm. In the last page there is a paper fold with the map which (open) 70cm x 70cm.

TAGS:
book, world war I, map, cultural trail

RESEARCH ABSTRACT:
In order to set the trail and the story around it, it took severals cartographics and tracking skills supported by SeTe srl. Then, the knowledge of the territory was crucial to describe the stages (8 in tot.) of the track. This was the great job made by Emanuela Spedicato, Mario Sterli and Matteo Aielli. After collected all this, the creative design process started by searching inspirations, design mockeups and fit the map with the visual of the book.

CHALLENGE:
The main creative challenge was to communicate to the reader (and the hiker) that the territory of the trail (Val Camonica, and Adamello massive) is a beautiful natural area but also so rich of history. The tricky thing was to mix the "outdoor activity" and the "cultural activity". We didn't want to create a book concerning the World War I, nor a book concerning an outdoor ultra trail: these two main features are mixed to release the main message: a great mountain place rich of history.

ADDED DATE:
2022-02-21 09:55:07

TEAM MEMBERS (5) :
Emanuela Spedicato, Mario Sterli, Matteo Aielli, Lorenzo Bertolini and Erica Ferrari

IMAGE CREDITS:
Martino Spreafico, 2021.

PATENTS/COPYRIGHTS:
©Emanuela Spedicato 2021

Visit the following page to learn more: http://martinospreafico.com


CLIENT/STUDIO/BRAND DETAILS
NAME:
Emanuela Spedicato, SeTe srl

PROFILE:
Emanuela Spedicato is a mountains enthusiast and expert. She describes all the feelings she feels while enjoying the nature. With her books she is fighting to protect the natural environment and the cultural heritage of her area. SeTe srl is a cartographic studio based in Sondrio (Valtellina). It is a long term experienced studio which provide several services for territory design such as maps, tracking trails, guides ecc.



NOMINATION DETAILS

Wwi Cultural Trail Map Book by Martino Spreafico is a Nominee in Print and Published Media Design Category.

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AWARD DETAILS

Wwi Cultural Trail Map Book by Martino Spreafico is Winner in Print and Published Media Design Category, 2021 - 2022.



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COMMENTS
Giulia Esposito Comment #15251 on December 28, 2022, 12:24 am
I am absolutely in awe of the work done by Martino Spreafico in the "WWI Cultural Trail" Map Book. This work is a testament to the power of design to create a meaningful and lasting impact. It is both visually stunning and informative, making it the perfect choice for anyone interested in learning more about World War I. It is an incredible honor to see a work of this caliber receive recognition and I am very proud to have been able to witness the success of this project. Congratulations to Martino Spreafico for their incredible accomplishment!
Mark Allen Comment #93955 on January 4, 2023, 9:19 pm
This award-winning work is a perfect example of how a design project can merge contemporary elements with historical elements to create something truly unique and captivating. The combination of modern outdoor guide visuals and the cultural stories of WWI creates a powerful narrative that resonates with the viewer. The project is a testament to the skill and creativity of the designer, and a reminder of the importance of telling stories through design.
Elisabeth Clark Comment #94870 on January 4, 2023, 10:51 pm
As a design enthusiast, I am absolutely in awe of Martino Spreafico's work on the WWI Cultural Trail Map Book. The way they were able to meld together the modern elements of an ultra-trail run with the cultural heritage of WWI through their art direction and graphic design is simply remarkable. They were able to capture the history of those who lived and fought in the mountains and glaciers through the descriptions of the stages of the track. The research and creativity that went into this project is evident in the stunning visuals and thoughtful storytelling. This is truly a remarkable work and I congratulate Martino Spreafico on their A' Design Award.

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