Gaelic Games Victoria is an organisation that manages the Irish sports of Gaelic Football and Hurling in the Australian state of Victoria. They needed a brand identity had to symbolise both Gaelic Games and Victoria, and a logo that worked equally well reproduced online and embroidered onto jerseys. The inspiration behind the logo design came from exploration and research into vintage Australian Rules football crests and Gaelic crests from Ireland. The final design displays creative elements from these themes, combining them into a mark that equally reflects Ireland and Australia.

Sean McCaul is a Graphic Designer from Northern Ireland, now based in Melbourne Australia. Sean has worked and freelanced for creative agencies such as Saatchi & Saatchi, Landor, Hive Creative, Clemenger and Imagination – but he now works directly with clients through his agency called Citizen By Design.

Citizen By Design is a Melbourne based creative agency that helps clients to conceptualise big ideas, craft authentic branding, and create inspirational graphics. Experts at bringing brands to life, they were approached by Gaelic Games Victoria to create the organisations new identity, developing a brand symbol that inspired people to participate in the Irish national sports of Gaelic Football and Hurling.