Gaelic Games Victoria Corporate Identity by Sean McCaul |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Gaelic Games Victoria PRIMARY FUNCTION: Corporate Identity INSPIRATION: This logo had to represent both Gaelic Games and the State of Victoria, and an inspiration behind our design was vintage Australian Rules Football crests, namely the The Big V logo for Victoria which was created in 1879. We started with a strong central V mark, before adding a circle frame for the organisations name and illustrations that symbolised Irish Gaelic games. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Gaelic Football and Hurling are sports that welcome men, women, boys and girls from all backgrounds. There’s been a significant increase in participation of Gaelic Games in Australia, mainly with Irish immigrants keen to maintain a connection with the national sports of their youth, but also from people who have been introduced the games on TV and social media. Gaelic Games Victoria wanted an identity that was inclusive, inspirational, and a symbol that reflected the professionalism they bring to the GAA, which is proudly recognised as the largest amateur sporting organisation in the world. OPERATION / FLOW / INTERACTION: The logo was designed to give everyone associated with Gaelic Games in the Australia confidence in this organisation. PROJECT DURATION AND LOCATION: 3 months. Melbourne, Australia FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: Created using Adobe Creative Suite SPECIFICATIONS / TECHNICAL PROPERTIES: The logo design had to work at a minimum size of Height 50mm x Width 50mm TAGS: Logo design, crest, sporting badge, Gaelic Games RESEARCH ABSTRACT: Research for this project included Gaelic club and country crests from Ireland, and also Australian Rules Football Club badges. CHALLENGE: The challenge was to design a brand identity that looked professional on business cards, marketing collateral and communications, whilst also creating a crest that players could proudly wear on jerseys and merchandise. We needed to develop a logo design that worked equally well, when embroidered badges and displayed on giant flag banners. ADDED DATE: 2022-02-21 06:44:45 TEAM MEMBERS (1) : Sean McCaul IMAGE CREDITS: CitizenByDesign PATENTS/COPYRIGHTS: CitizenByDesign |
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| Visit the following page to learn more: http://bit.ly/cbdgaa | |||||
| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Citizen By Design PROFILE: Citizen By Design is a Melbourne based creative agency that helps clients to conceptualise big ideas, craft authentic branding, and create inspirational graphics. Experts at bringing brands to life, they were approached by Gaelic Games Victoria to create the organisations new identity, developing a brand symbol that inspired people to participate in the Irish national sports of Gaelic Football and Hurling. |
| AWARD DETAILS | |
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Gaelic Games Victoria Corporate Identity by Sean McCaul is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Sean McCaul. · Click here to register inorder to view the profile and other works by Sean McCaul. |
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