The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall for environment day. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a greenfield was designed that penetrates the dryland. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.

Arçelik A.Ş. is a Turkish multinational household appliances manufacturer. Turkey's Lovemark, the leader of durable goods. The Arçelik brand is known for ecological and innovative products that are well designed and equipped with the latest technologies. It boasts Turkey's strongest and most widely available sales and service network, and an impressive product range that includes white goods, built-in appliances, electronics, small appliances, turnkey kitchens, water and home heaters, air conditioners, and HVAC systems. The company engages in the production and marketing of durable goods, components, consumer electronics and after-sale services.