Environment Day Window Display by Gravity Design and Arcelik |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Environment Day PRIMARY FUNCTION: Window Display INSPIRATION: The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials. OPERATION / FLOW / INTERACTION: Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers. PROJECT DURATION AND LOCATION: The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness. |
PRODUCTION / REALIZATION TECHNOLOGY: The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials. SPECIFICATIONS / TECHNICAL PROPERTIES: Window display's general dimensions: 4650 mm x 30 mm x 3140 mm The surface of the showcase was created by coating MDF plates with clay. The green plants on the showcase were created from moss. The texts and the slogan were created by cutting wooden letters. The red big company logo in the middle of the showcase is lacquered. TAGS: Sustainability, Window Display, Showcase, Green, Clay, Drought RESEARCH ABSTRACT: - CHALLENGE: The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials. ADDED DATE: 2022-02-11 11:55:20 TEAM MEMBERS (11) : Arcelik-Visual Merchandiser Specialist: Miray Hazan, Arcelik: Emir Aktar, Gravity Design-Team Leader: Talat Semih Onal, Gravity Design-Sr. Designer: Mert Karaman, Gravity Design-Sr. Architect: Sabrican Sahin, Gravity Design-Project and Business Development Manager: Ekin Ekinci, Gravity Design-Jr. Designer: Zeynep Cemre Ordu, Gravity Design-Jr. Designer: Evrim Koruyan, Gravity Design-Jr. Designer: Selin Elaldi, Gravity Design-Procurement Specialist: Alper Aksoylu and Gravity Design: Bora Hatunoglu IMAGE CREDITS: Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021. Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021. Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021. Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021. Image #5: Photographer Sabrican Sahin, Environment Day, 2021. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Arçelik PROFILE: Arçelik A.Ş. is a Turkish multinational household appliances manufacturer. Turkey's Lovemark, the leader of durable goods. The Arçelik brand is known for ecological and innovative products that are well designed and equipped with the latest technologies. It boasts Turkey's strongest and most widely available sales and service network, and an impressive product range that includes white goods, built-in appliances, electronics, small appliances, turnkey kitchens, water and home heaters, air conditioners, and HVAC systems. The company engages in the production and marketing of durable goods, components, consumer electronics and after-sale services. |
| AWARD DETAILS | |
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Environment Day Window Display by Gravity Design and Arcelik is Winner in Sustainable Products, Projects and Green Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Gravity Design and Arcelik. · Click here to register inorder to view the profile and other works by Gravity Design and Arcelik. |
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