CRCRTA is the Chinese Research Centre for Radio and TV Art, which is a government management department. The colors are based on the three primary colors of TV red, green and blue, boldly innovating and integrating. It is a camera composed of three geometric figures, and two rectangles represent filters and paper in the Radio and TV Art industry. The triangle represents the lens or speaker. The fusion of logo and text, the visual sense of surrealism, is also the composition method of montage in film and television art.

Communication University of Zhejiang (CUZ) is an internationally renowned, highly professional Chinese institution of higher education in China in the field of media and broadcast industries. The University was founded 42 years ago when China first began her epoch marking opening and reforms. CUZ consists of 16 self-governing schools, colleges, institutions and other functional departments at its two campuses in Hangzhou Xiasha and Tongxiang: The School of Broadcast Announcing and Presenting Arts, The School of TV Arts, The School of Animation, The School of International Communications & Education, The School of Huace Film Academy, The School of Media Engineering, The School of Art Design, The School of Cultural Creativity & Management, The School of Literature, School of Journalism and Communications, The School of Music, The College of Marxism, The Department of College Physical Education, The Department of Public Art Education, The School of Further Education, and the School of Entrepreneurship. Currently there are more than 14000 full-time enrolled undergraduate students and postgraduate students studying at the University. About 1400 teaching staff, including 147 professors, 282 associate professors and more than 30 foreign experts and teachers are currently employed to serve the University.