Crcrta Corporate Identity by Zilong Chen and Chao Yang |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Crcrta PRIMARY FUNCTION: Corporate Identity INSPIRATION: The Chinese Research Centre for radio and TV art was founded in 2021 and needs to design a visual image of government departments. It is an enterprise for sorting and preservation, publicity and display, art research and talent training, so as to play a positive leading role in strengthening TV art exchange, deepening academic research and carrying forward the spiritual connotation of works. UNIQUE PROPERTIES / PROJECT DESCRIPTION: Chinese Research Centre for radio and TV art is a government administrative department. The design idea is based on the three primary colors of "red, green and blue" of TV. It is a camera symbol composed of three geometric figures, and the two rectangles represent filters and paper in the radio and television art industry. Triangles represent lenses or speakers. The integration of signs and words, the visual feeling of surrealism, is also the creative technique of film and television art montage. OPERATION / FLOW / INTERACTION: The abbreviation CRCRTA in the middle of the graphic pierce through from left to right, which better reflects the concept of communication of Radio and TV Art. PROJECT DURATION AND LOCATION: The project stared in Hangzhou, Zhejiang Province in July 2021 and submitted for completion in December 2021. FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: The logo adopts a combination of graphics and text. At the same time, using the creative way of graphics, the "CRCRTA" penetrates the graphics from left to right to reflect the concept of communication, and realize a set of brand image with the integration of radio and television art. SPECIFICATIONS / TECHNICAL PROPERTIES: This visual design has no fixed size, and can be used according to the size of the media and packaging. TAGS: Visual Identity,Logo Design, Branding,Radio,TV Art,Research Centre RESEARCH ABSTRACT: The success of the project largely depends on the concise graphic expression of radio and television art, understanding the characteristics of the industry and their work content. The entire logo shows the important function of CRCRTA to carry out multi-dimensional cultural dissemination through the display of television art works, the collation of literature data, and the research of science and art. CHALLENGE: The challenge is to find the representative symbols and language of the Radio and TV Art and Research Center. ADDED DATE: 2022-02-07 09:02:07 TEAM MEMBERS (1) : Designer:Chen Zilong and Creative Director:Yang Chao IMAGE CREDITS: Zilong Chen and Chao Yang, 2021. |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Communication University of Zhejiang PROFILE: Communication University of Zhejiang (CUZ) is an internationally renowned, highly professional Chinese institution of higher education in China in the field of media and broadcast industries. The University was founded 42 years ago when China first began her epoch marking opening and reforms. CUZ consists of 16 self-governing schools, colleges, institutions and other functional departments at its two campuses in Hangzhou Xiasha and Tongxiang: The School of Broadcast Announcing and Presenting Arts, The School of TV Arts, The School of Animation, The School of International Communications & Education, The School of Huace Film Academy, The School of Media Engineering, The School of Art Design, The School of Cultural Creativity & Management, The School of Literature, School of Journalism and Communications, The School of Music, The College of Marxism, The Department of College Physical Education, The Department of Public Art Education, The School of Further Education, and the School of Entrepreneurship. Currently there are more than 14000 full-time enrolled undergraduate students and postgraduate students studying at the University. About 1400 teaching staff, including 147 professors, 282 associate professors and more than 30 foreign experts and teachers are currently employed to serve the University. |
| AWARD DETAILS | |
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Crcrta Corporate Identity by Zilong Chen and Chao Yang is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Press Members: Login or Register to request an exclusive interview with Zilong Chen and Chao Yang. · Click here to register inorder to view the profile and other works by Zilong Chen and Chao Yang. |
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