Satine enters the kid milk market by launching kid milk Small Satine to meet parents' concern on kid health. To attract kids' attention, an IP character named after Small Satine is created. The illustration shows that he is hanging out with calf on the dairy farm leisurely. On back panel, the introduction of dairy farm is treated in a childish way. The nutrition value is presented clearly on both panel to earn parents' trust. The overall design demonstrates the harmony with nature as well as organic farm environment.

Based in Paris, Shanghai and New York, we have been working for 30 years to develop strong brands, with high standards and passion. But also with a certain amount of hindsight and humility. With us, jargon is prohibited. Certainties too. It is this constantly renewed curiosity, this duty of candor and this desire to understand that drives the daily life of the agency, from our approach to trends to that of your briefs. In China, we work with big international and local clients.

Inner Mongolia Yili Industrial Group Co., Ltd, a provider of healthy and nutritious dairy and food products, is Asia’s largest dairy producer with a wide range of products like milk, yoghurt, ice cream, infant formula, adult nutrition and cheese. Yili has rapidly developed over the last decades and is now the number five in the Rabobank ranking of global dairy companies. Our ambition is to be in the top three in 2025.