Takahiro Eto Better Bodies Hi Brand Identity
Better Bodies Hi Brand Identity is Platinum Design Award winner in 2021 - 2022 Graphics, Illustration and Visual Communication Design Award Category.
Better Bodies Hi Brand Identity

Better Bodies Hi is a workout studio. They needed to create an environment where users after office work could gradually prepare their body and mind towards exercise. Therefore, they designed a typeface that transforms in three stages. As users move from the reception to the workout area, the typeface of the sign gradually changes to a thicker and larger. The typeface gradually guides and encourages the user to work out. They used this typeface in logo, website, and products, to create a brand identity.

Better Bodies Hi Brand Identity
Takahiro Eto Better Bodies Hi
Takahiro Eto Brand Identity
Takahiro Eto design
Takahiro Eto design
Takahiro Eto

He is a graphic designer and design educator. In recent years, he has been particularly involved in variable VI system and typeface development. he is involved in a variety of other activities with graphic design at the core, such as artwork and zines using the principles of printing and vision, and research and education at universities.

Better Bodies Hi

BETTER BODIES HI is a workout studio located in Aoyama, Minato-ku, Tokyo. Its goal is to change the bodies and lives of its users for the better through short, high-impact workouts. This studio opened on March 1, 2020. About a month later, a state of emergency was declared and the studio was closed for a while, but it is still in operation.