For creating the bland logo, the team blend some elements, that is the client's initial, an active volcano Sakurajima Mt. (the symbol of Kagoshima in Japan) and T-E-A into only one Kanji as a mark design and the hidden message. So that the beautiful green color of this tea beverage brings out, the team use white as a basis for labeling and place simple objects with two kinds of tea leaves. Moreover, to express Japanese atmosphere, Hiragana is incorporated into the product name, and traditional Japanese colors are used on the label.

It doesn’t matter how wonderful a product is or how much potential an initiative has; if a company cannot effectively promote its products or ideas, it won’t be able to thoroughly communicate its value to the world. On the other hand, appealing products with powerful PR will only be a hit because of those elements. The clients that consult with KATAL SEVEN come to us with various concerns, such as sales of their existing products or developing a new business.Our approach is extremely simple and effective. We focus on the spirit of a company and its initiatives, and the essence of its products. We also consider the motives of the company’s management and its vision for the future, and incorporate all of these factors into designing a one-and-only brand. At KATAL SEVEN, we spend the most time and effort on going beyond the surface decorative elements to perceive the true essence of a company and its products. Then we highlight and emphasize the best features, and reflect them in a distinctive design that is unique in the world. We provide total and ongoing support in building our client’s brand, so they are able to differentiate their company and product in the market, and boost their sales. Our wish is for clients to use KATAL SEVEN as a “catalyst” to bring about a brilliant “chemical reaction” in their business.

JA(Japan Agricultural Cooperatives) KAGOSHIMA Federation of Economic Agricultural Cooperative Associations, as a member of JA Group Kagoshima, is committed to "increasing farmers' income," "expanding agricultural production capacity," "revitalizing local communities," and "ensuring food safety and security" in order to achieve our goals of "ensuring attractive and reliable production areas" and "enriching the lives of farmer members and local residents" through synergies achieved through cooperation with other members and JA. They are working to enhance the brand power of their agricultural and livestock products and strengthen their sales and marketing capabilities through product development and other initiatives. As a food base in the southern part of Japan, they provide a variety of agricultural and livestock products both domestically and internationally, including Kagoshima black beef, which won first place in Japan in the Wagyu Registry Association, Kagoshima black pork, which boasts the highest production volume in Japan, and tea, which has the highest production value in Japan, all in a mild climate and taking advantage of the terrain covering 6,000 km from north to south. They are also committed to contributing to the realization of a sustainable society, which is the goal of the SDGs currently being developed around the world, through their community-based businesses and activities.