The Memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, designers graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. They hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.
Seoul National University is a comprehensive national university in South Korea, the full name of which is Seoul National University, or Seoul National University for short.This studio was founded by Ph.D. students from the Seoul National University of Fine Arts.