Memory of Jiangnan Poster by Yi Wu and Yanghua Yao

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DESIGN DETAILS
DESIGN NAME:
Memory of Jiangnan

PRIMARY FUNCTION:
Poster

INSPIRATION:
"Everyone says Jiangnan is good." Jiangnan is the most beautiful image under the pen of the poet and the nostalgia in the heart of the Chinese literati. And Jiangnan culture is the most humanistic charm and aesthetic spirit of Chinese culture is the most poetic, graceful chapter of the Chinese dream.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Memory of Jiangnan is a traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script, and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in April 2021

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
Digital printing

SPECIFICATIONS / TECHNICAL PROPERTIES:
70*100cm

TAGS:
poster,Jiangnan cultural

RESEARCH ABSTRACT:
"Everyone says Jiangnan is good."The memory of Jiangnan is traditional Chinese poetry. The basic creation part refers to the characteristics of oracle bone inscriptions and seal script and has been simplified. In the overall creation, we graphically transformed traditional elements, tried 3D experiments, deconstructed and recreated, and tried to find and break the balance between tradition and modernity. We hope to show the charm of Jiangnan culture and Chinese characters and ancient poems to the world through the poster.

CHALLENGE:
The decomposition and reconstruction of Jiangnan cultural elements

ADDED DATE:
2021-11-06 03:48:00

TEAM MEMBERS (2) :
YI WU and YANGHUA YAO

IMAGE CREDITS:
Yi Wu and Yanghua Yao, 2021.



CLIENT/STUDIO/BRAND DETAILS
NAME:
Seoul National University of Fine Arts

PROFILE:
Seoul National University is a comprehensive national university in South Korea, the full name of which is Seoul National University, or Seoul National University for short.This studio was founded by Ph.D. students from the Seoul National University of Fine Arts.



NOMINATION DETAILS

Memory of Jiangnan Poster by Yi Wu and Yanghua Yao is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

Memory of Jiangnan Poster by Yi Wu and Yanghua Yao is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.



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