Rebranding of SDDA has made the visual communication of the long-established SDDA clearly and accurately. The old logo is a concrete dance figure, which always leads to misidentification of other associations. Therefore, concision and original are the primary goals of the rebranding. Finally Only a single line from two dance partners, mountain and rotating dance steps presents the concept of SDDA. The ten dance-graphics from classic postures let people understands the relationship of the body much clearly.

Men Guorong is an excellent graphic and product designer who has won the wolda (worldwide logo design award). He has studied design in Germany and has unique thoughts on design. Emotions, human behavior and society are the focus of his attention, and he strives to use design to show and solve these problems.