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SHINGO FURUSHO Yukidoke Mitsu Fruits Package
Yukidoke Mitsu Fruits Package is Bronze Design Award winner in 2021 - 2022 Packaging Design Award Category.
Yukidoke Mitsu Fruits Package

Yukidoke Mitsu is a brand of high-sugar strawberries. It is produced in Mizukami Village, Kumamoto Prefecture, located on an island called Kyushu, which is at the southern tip of Japan. These strawberries are harvested as the snow melts in Mizukami Village, a high altitude village where the headwaters of the Kuma River, the largest river in Kumamoto Prefecture, are located. The package design expresses the concept with a strawberry design in red foil stamped on a box covered with pure white paper.

Yukidoke Mitsu Fruits Package
SHINGO FURUSHO Yukidoke Mitsu
SHINGO FURUSHO Fruits Package
SHINGO FURUSHO design
SHINGO FURUSHO design
SHINGO FURUSHO

Shingo Furusho Runs a design and branding company specializing in food in Kyushu Born in 1977 in Kumamoto Prefecture, Furusho opened a cafe in his 20s and has been involved in the restaurant business and agriculture for over 10 years. After a physical breakdown, he decided to devote himself to design work, which he had been doing concurrently, and became independent in 2008 and established PREO Corporation in 2013. 2020 COVID-19 spread and the food industry became exhausted, he turned to a food design firm to support the food industry. The company's main business is to provide a wide range of products and services to the public. In addition to package design, the company provides total support from concept work to product development, store production, and e-commerce.

Mizukami village

Kumamoto Prefecture is located on an island called Kyushu at the southern tip of Japan. Mizukami Village, located in Kuma County in that prefecture, is a village surrounded by mountains with a population of about 2,000 at the foot of Ichifusa Mountain, which is the source of the Kuma River.