Yukidoke Mitsu Fruits Package by Shingo Furusho

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DESIGN DETAILS

DESIGN NAME:
Yukidoke Mitsu

PRIMARY FUNCTION:
Fruits Package

INSPIRATION:
I imagined a scene of sweet, sweet strawberries being harvested in the pure white snow. The falling snow was expressed with a textured pasteboard box.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Mizukami Village Brand Strawberry "Yukidokemitsu (Melting snow honey)" A brand-name strawberry with high sugar content. Produced in "Mizukami Village in Kumamoto Prefecture", a beautiful village at a high elevation with the headstream of Kumagawa River. Naming, logo and package design. The concept of the design is the sweet strawberries that are picked when the snow melts.

OPERATION / FLOW / INTERACTION:
This is a box with a lid on top.

PROJECT DURATION AND LOCATION:
Created in 2019 at the request of Mizukami Village, Kumamoto Prefecture.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Red Foil Stamping

SPECIFICATIONS / TECHNICAL PROPERTIES:
Pasted paper box / W242mm x D160mm x H57mm

TAGS:
Package, Fruits, Logo, Foil Stamping

RESEARCH ABSTRACT:
This Package is not for eating at home, but for selling as a gift to someone else. It is sold in a solid box to create a sense of luxury.

CHALLENGE:
We had a hard time figuring out how to express the concept of "sweet strawberries," but we were able to solve the problem by naming and designing the logo.

ADDED DATE:
2021-09-30 15:04:25

TEAM MEMBERS (1) :

IMAGE CREDITS:
Image #1: Photographer Katsuhiro Hirata, Variations, 2019.
Image #2: Photographer Katsuhiro Hirata, Variations, 2019.
Image #3: Photographer Katsuhiro Hirata, Variations, 2019.

PATENTS/COPYRIGHTS:
Copyrights belong to Shingo Furusho.

Visit the following page to learn more: https://preodesign.com/

CLIENT/STUDIO/BRAND DETAILS
	NAME: Mizukami village PROFILE: Kumamoto Prefecture is located on an island called Kyushu at the southern tip of Japan. Mizukami Village, located in Kuma County in that prefecture, is a village surrounded by mountains with a population of about 2,000 at the foot of Ichifusa Mountain, which is the source of the Kuma River.

AWARD DETAILS
	Yukidoke Mitsu Fruits Package by Shingo Furusho is Winner in Packaging Design Category, 2021 - 2022. · Press Members: Login or Register to request an exclusive interview with Shingo Furusho. · Click here to register inorder to view the profile and other works by Shingo Furusho.

SOCIAL

COMMENTS

Giulia Esposito

Comment #14819 on December 27, 2022, 9:59 pm

I am absolutely delighted by Shingo Furusho's award-winning work, "Yukidoke Mitsu", showcasing an innovative, yet simple packaging design that is both aesthetically pleasing and highly functionable. The attention to detail in this design is evident, creating an eye-catching, colorful display with an intuitive design that is easy to use and store. The vibrant colors and the clever use of shapes helps to give the packaging an aesthetically pleasing appearance, making it stand out from the crowd. The design has definitely achieved the goal of making this package stand out from the competition and I am thrilled to see it receive the recognition it deserves. Congratulations to Shingo Furusho for this fantastic achievement!

Adam Harris

Comment #84748 on January 4, 2023, 11:19 am

I am simply amazed by this creative and unique design for the "Yukidoke Mitsu" packaging. The concept of expressing sweetness of the strawberries with a textured pasteboard box is truly inspiring and it is clear that a lot of thought and research has gone into this project. The idea of naming the product and creating a logo to illustrate the concept of melting snow is genius and it truly captures the essence of the product. This design is a great example of how creativity and research can come together to create something truly beautiful and impactful. Congratulations on the well-deserved award!

Chloe Turner

Comment #90975 on January 4, 2023, 5:33 pm

I am in awe of the creative work of "Yukidoke Mitsu". The package design is truly a masterpiece, overflowing with charm and character. I am particularly impressed by the use of the textured pasteboard box to capture the feeling of a scene of sweet, sweet strawberries being harvested in the pure white snow. It is a beautiful and powerful imagery that will stay in my mind. It is clear that a lot of thoughtful and creative effort has gone into the design of this package. I can only imagine the delightful surprise of customers who receive this package. Congratulations to Shingo Furusho for winning this award and for creating something that is so unique and appealing!

Mark Allen	Comment #93188 on January 4, 2023, 8:02 pm
This award-winning work is a stunning example of packaging design that captures the essence of the product and its story in a creative and sophisticated way. The use of subtle textures and luxurious foil stamping creates a sense of luxury, further enhanced by the clever naming and logo design. It is a truly remarkable work that fully deserves the recognition of the A' Design Award.

Elisabeth Clark

Comment #94074 on January 4, 2023, 9:31 pm

I absolutely adore Shingo Furusho's award-winning work, "Yukidoke Mitsu". It's an incredibly creative and thoughtful design that truly captures the beauty of the Mizukami Village and its snow-covered strawberries. The box design is simple yet elegant and the textured pasteboard box evokes a feeling of luxury. The attention to detail and research behind the package design is remarkable and I'm sure this project has truly earned Shingo Furusho their award.

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Yukidoke Mitsu Fruits Package by Shingo Furusho

Home > Winners > #131600

Yukidoke Mitsu Fruits Package by Shingo Furusho is a Nominee in Packaging Design Category.

Yukidoke Mitsu Fruits Package by Shingo Furusho is Winner in Packaging Design Category, 2021 - 2022.

Did you like Shingo Furusho's Packaging Design? You will most likely enjoy other award winning packaging design as well. Click here to view more Award Winning Packaging Design.

Did you like Shingo Furusho's Packaging Design?
You will most likely enjoy other award winning packaging design as well.
Click here to view more Award Winning Packaging Design.