Yukidoke Mitsu Fruits Package by Shingo Furusho

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DESIGN DETAILS
DESIGN NAME:
Yukidoke Mitsu

PRIMARY FUNCTION:
Fruits Package

INSPIRATION:
I imagined a scene of sweet, sweet strawberries being harvested in the pure white snow. The falling snow was expressed with a textured pasteboard box.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
Mizukami Village Brand Strawberry "Yukidokemitsu (Melting snow honey)" A brand-name strawberry with high sugar content. Produced in "Mizukami Village in Kumamoto Prefecture", a beautiful village at a high elevation with the headstream of Kumagawa River. Naming, logo and package design. The concept of the design is the sweet strawberries that are picked when the snow melts.

OPERATION / FLOW / INTERACTION:
This is a box with a lid on top.

PROJECT DURATION AND LOCATION:
Created in 2019 at the request of Mizukami Village, Kumamoto Prefecture.

FITS BEST INTO CATEGORY:
Packaging Design

PRODUCTION / REALIZATION TECHNOLOGY:
Red Foil Stamping

SPECIFICATIONS / TECHNICAL PROPERTIES:
Pasted paper box / W242mm x D160mm x H57mm

TAGS:
Package, Fruits, Logo, Foil Stamping

RESEARCH ABSTRACT:
This Package is not for eating at home, but for selling as a gift to someone else. It is sold in a solid box to create a sense of luxury.

CHALLENGE:
We had a hard time figuring out how to express the concept of "sweet strawberries," but we were able to solve the problem by naming and designing the logo.

ADDED DATE:
2021-09-30 15:04:25

TEAM MEMBERS (1) :


IMAGE CREDITS:
Image #1: Photographer Katsuhiro Hirata, Variations, 2019.
Image #2: Photographer Katsuhiro Hirata, Variations, 2019.
Image #3: Photographer Katsuhiro Hirata, Variations, 2019.

PATENTS/COPYRIGHTS:
Copyrights belong to Shingo Furusho.

Visit the following page to learn more: https://preodesign.com/
CLIENT/STUDIO/BRAND DETAILS
NAME:
Mizukami village

PROFILE:
Kumamoto Prefecture is located on an island called Kyushu at the southern tip of Japan. Mizukami Village, located in Kuma County in that prefecture, is a village surrounded by mountains with a population of about 2,000 at the foot of Ichifusa Mountain, which is the source of the Kuma River.

NOMINATION DETAILS

Yukidoke Mitsu Fruits Package by Shingo Furusho is a Nominee in Packaging Design Category.

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AWARD DETAILS

Yukidoke Mitsu Fruits Package by Shingo Furusho is Winner in Packaging Design Category, 2021 - 2022.



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