The designers at Kong Inc., a cloud connectivity company, were tasked with revamping the company branding following the momentous launch of its service connectivity platform (Kong Konnect) in October 2020. During the pandemic, connectivity was key in both technology and the human element, staying connected while apart. The team utilized generative design to build all-new branding assets that captured a connectivity mesh exhibiting simplicity, clarity and diversity in woven patterns.

Kong creates software and managed services that connect APIs and microservices natively across and within clouds, Kubernetes, data centers and more using intelligent automation. Built on an open source core, Kong’s service connectivity platform enables digital innovation by allowing organizations to reliably and securely manage the full lifecycle of APIs and services for modern architectures, including microservices, serverless and service mesh.By providing developer teams with unprecedented architectural freedom, Kong accelerates innovation cycles, increases productivity, and seamlessly bridges legacy and modern systems and applications.