Connectivity Corporate Identity by Fernando Machuca and Alex Roman |
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| DESIGN DETAILS | |||||
| DESIGN NAME: Connectivity PRIMARY FUNCTION: Corporate Identity INSPIRATION: With the company set to double its workforce in 2021, this meant all new employees needed a tangible representation of connectivity from day one to embrace the mission. The design team utilized a generative design method to build all-new branding for key assets that captured a connectivity mesh exhibiting simplicity, clarity and diversity in woven patterns. The cohesion across external and internal branding brought a unified flow internally and externally to solidify the company mission. UNIQUE PROPERTIES / PROJECT DESCRIPTION: The designers at Kong Inc., a cloud connectivity company, were tasked with revamping the company branding following the momentous launch of its service connectivity platform (Kong Konnect) in October 2020. During the pandemic, connectivity was key in both technology and the human element – staying connected while apart. The team utilized generative design to build all-new branding assets that captured a connectivity mesh exhibiting simplicity, clarity and diversity in woven patterns. OPERATION / FLOW / INTERACTION: - PROJECT DURATION AND LOCATION: The project was started in October 2020 and completed in February 2021 in San Francisco FITS BEST INTO CATEGORY: Graphics, Illustration and Visual Communication Design |
PRODUCTION / REALIZATION TECHNOLOGY: We developed a procedural coding that allowed us to create generative graphics and irrepetible patterns, implemented across various brand assets such as web pages, tote bags, wall/glass decorations in conference rooms, business cards featuring a unique design for each employee and a glow-in-the-dark limited-edition poster for employees. SPECIFICATIONS / TECHNICAL PROPERTIES: - TAGS: Connectivity, logo, corporate identity RESEARCH ABSTRACT: - CHALLENGE: The most challenging part of the project was the development of the procedural code and the combination of that technology with analog processes, from generative graphics to silk screen. ADDED DATE: 2021-09-29 21:34:36 TEAM MEMBERS (3) : Fernando Machuca, Alex Román and Adam Kuhn IMAGE CREDITS: Main Image: Creator (Senior Designer) Fernando Machuca Optional Image #1: Creator (Senior Designer) Fernando Machuca Optional Image #2: Creator (Senior Designer) Fernando Machuca Optional Image #3: Creator (Senior Designer) Fernando Machuca Optional Image #4: Creator (Senior Designer) Fernando Machuca |
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| CLIENT/STUDIO/BRAND DETAILS | |
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NAME: Kong Inc. PROFILE: Kong creates software and managed services that connect APIs and microservices natively across and within clouds, Kubernetes, data centers and more using intelligent automation. Built on an open source core, Kong’s service connectivity platform enables digital innovation by allowing organizations to reliably and securely manage the full lifecycle of APIs and services for modern architectures, including microservices, serverless and service mesh.By providing developer teams with unprecedented architectural freedom, Kong accelerates innovation cycles, increases productivity, and seamlessly bridges legacy and modern systems and applications. |
| AWARD DETAILS | |
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Connectivity Corporate Identity by Fernando MacHuca and Alex Roman is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.· Read the interview with designer Fernando Machuca and Alex Roman for design Connectivity here.· Press Members: Login or Register to request an exclusive interview with Fernando Machuca and Alex Roman. · Click here to register inorder to view the profile and other works by Fernando Machuca and Alex Roman. |
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