The Sound of Poetry campaign is divided into two subprojects: the poetry-theater which gives participants a chance to discover the magic of voice, and the workshop series under the theme of science fiction and universal. This key visual takes inspiration from the digital waves of computer audio tracks. It indicates the possibility of visualizing sound. Also, its horizontal structure is very close to the way sentences are arranged. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers.

The members of the "Crimson Hall Poetry Society" are all alumni who love poetry recitation, modern poetry, vocals and music as a school student. Many members still work in the fields of Chinese education, performing arts, writing, publishing, and cultural promotion.