The Sound of Poetry Key Visual by Chih-Hsi Chen

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DESIGN DETAILS
DESIGN NAME:
The Sound of Poetry

PRIMARY FUNCTION:
Key Visual

INSPIRATION:
"The Sound of Poetry" campaign is divided into two subprojects: the poetry-theater which discovers the possibility of "voice”, and the workshop series under the theme of “science fiction and universal”. In the universe, life emerged abruptly at the moment when inorganic matter transformed into organic matter. As some said that poetry is built on all things. Then that would be the time when poetry was created. When flame sparkles, the buds bloom, and the rock falls into pieces, they will all compose the sound of poetry.

UNIQUE PROPERTIES / PROJECT DESCRIPTION:
There are several examples of visualization of the sounds, such as Chladni figures (similar to concentric circles), and digital waves of audio tracks on the computer screen. However, it is a challenge to combine them with cosmos elements in an innovative, also to provoke sensory stimulation. The key visual design takes the form of audio tracks. Several solid, natural elements converted into wave shapes, bring an exotic and surrealistic feeling to the viewers. The horizontal arrangement of the structure just echoes the text arrangement in the poem, and the entire poster is likewise a poem at the same time.

OPERATION / FLOW / INTERACTION:
-

PROJECT DURATION AND LOCATION:
The project started in August 2021 and finished in December 2021 in Taipei, Taiwan. They were exhibited in Thinkers’ Theatre.

FITS BEST INTO CATEGORY:
Graphics, Illustration and Visual Communication Design

PRODUCTION / REALIZATION TECHNOLOGY:
In order to create two different touches on both sides of the folding poster, we used paper filled with fibers and matted on one side to keep the saturation of the black-background color right. The title and information block were both printed in special silver color.

SPECIFICATIONS / TECHNICAL PROPERTIES:
Folding poster, w297mm x h42mm (A3) Card, w180mm x h75mm

TAGS:
Poetry, Sound, Wave, Universe, Life

RESEARCH ABSTRACT:
-

CHALLENGE:
The proposition of this campaign combines abstract and concrete concepts. It is a challenge to visualize this unique conflict. Inspired by nature, I distorted and deformed elements such as flames, leaves, corals, est. The whole diagram might looks familiar to the viewers in the first sight, but it turns out to be exotic ultimately.

ADDED DATE:
2021-09-29 16:04:06

TEAM MEMBERS (2) :
Chih-hsi Chen and

IMAGE CREDITS:
Chih-Hsi Chen, 2021.

PATENTS/COPYRIGHTS:
Copyrights belong to Chih-hsi Chen.

Visit the following page to learn more: https://reurl.cc/gzMQa4


CLIENT/STUDIO/BRAND DETAILS
NAME:
Chih-hsi Chen

PROFILE:
The members of the "Crimson Hall Poetry Society" are all alumni who love poetry recitation, modern poetry, vocals and music as a school student. Many members still work in the fields of Chinese education, performing arts, writing, publishing, and cultural promotion.



NOMINATION DETAILS

The Sound of Poetry Key Visual by Chih-Hsi Chen is a Nominee in Graphics, Illustration and Visual Communication Design Category.

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AWARD DETAILS

The Sound of Poetry Key Visual by Chih-Hsi Chen is Winner in Graphics, Illustration and Visual Communication Design Category, 2021 - 2022.



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